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How Brands Use TikTok and Instagram to Build Cultural Identity
I was scrolling through TikTok one night — just mindlessly switching from one short video to another — when a Gucci post suddenly stopped me. It wasn’t a typical luxury-brand ad: no polished studio light, no model’s perfect smile, just a quick, messy, almost spontaneous clip. But somehow, it felt intentional. That raw, unfiltered energy Read more
La Haine: what happens when an emblematic movie of the French social divide becomes a musical?
Everyone knows La Haine, Mathieu Kassovitz’s emblematic movie released in 1995, which has become a work of art at the heart of French cultural heritage and the cult reference of French urban culture. The film follows a day in the life of three young men from the suburbs the day after riots, inspired by a real Read more
Univerciné German Festival – Celebrating German Cinema in Nantes
As autumn fully embraces Nantes, you might be searching for a cultural event that matches the cozy atmosphere of the season. Look no further! During the first week of November, the Univerciné German Film Festival invites you to the Katorza cinema to explore the rich and often overlooked German-speaking film scene. Throughout the week, enjoy Read more
The Nantes-Angers Opera in the face of budget cuts: what future for the performing arts?
An unprecedented fiscal shock The 2025 school year was marked by the announcement of the 2025 budget, which shook more than one! A rather austere budget in the face of an ever-growing deficit, it seems that culture has not escaped it. Once it has been put on a diet, it would be interesting to observe Read more
French rap and techno music – Cultural interactions leading to a new sub-genre ?
40 years ago, French rap was an emerging and very underground genre. Today, it has been dominating the French music scene since the last decade. Indeed, in 2024, the rapper Werenoi – who passed away last May – was the biggest seller of the year, with 276,900 albums sold. Appeared in the 1980s by mimicking Read more
The Evolution of Movie Posters: From Artworks to Algorithms
I’ve always loved movies, but something that struck me is how little we actually talk about their posters. They’re everywhere, in cinemas, on walls, now mostly online, but we don’t really pay attention to them. And yet, those posters say a lot. They don’t just sell a film, they show how Hollywood plays with our Read more
Billionaires, Publishing, and the Political Power of Books
A year after Fayard was acquired by Vivendi and Lise Boëll, former publisher of Éric Zemmour, was appointed as its director, the house is now releasing Ce que je cherche, the first book by Jordan Bardella, president of the Rassemblement National (far-right french political party). Vincent Bolloré, the French billionaire, already controls a vast media Read more
The story of the free party movement, caught between freedom and repression
“We gather our forces. Then we surround them, and afterwards we strike.”These words, spoken on September 2 by the resigning Interior Minister Bruno Retailleau, targeted a free party that had been taking place for two days on land devastated just weeks earlier by wildfires, near the village of Coustouge in the Aude region. A striking Read more
Does sport belong to the cultural domain?
« Currently pursuing an MSc in Cultural and Arts Management at Audencia and passionate about sports »—this is roughly how I introduce myself in my cover letters when applying for positions in sports management. Are culture and sport two separate subjects? Completely opposed? Interconnected? This is a question I’ve heard several times in job interviews. So today, Read more
Does the gangster film genre still have a place?
What is the « gangster film »? It’s 2016, I’m 15 years old, my cousin is 16, and we’re both sitting on the couch in the living room of our grandparents’ house in Normandy. My uncle is next to us in an armchair, just like my father, and my grandfather is sitting in the corner of the Read more