When Formula 1 Becomes a Cultural Spectacle 

Podium ceremony with fireworks at the Saudi Arabia Grand Prix (© Getty Images/Red Bull Content Pool) 

A race that begins before the start 

Twenty-two cars on the starting grid, engines roaring, ready to go as soon as the lights go out. Millions of spectators, in the stands or in front of their TVs, hearts pounding.  

A Formula 1 race is about to begin. 

But let’s take a step back. Formula 1 is no longer just a competition among the world’s best cars and drivers. This sport has become much more: a true spectacle in which the drivers are the main actors and the track is the stage. For many spectators, the result alone isn’t enough; what really gets their hearts racing is following the glamorous life in the paddock, just as one would follow a reality TV show. 

So, how does Formula 1 create such an experience? To understand how this high-level sport has evolved into a full-scale spectacle, we first need to look at what happens around the track, where the Grand Prix becomes an event designed to entertain spectators from the moment they arrive. 

When sport becomes a spectacle 

While Formula 1 was once a sporting competition where sheer speed and the incredible engineering of the cars mattered more than anything else, it has gradually become an entire cultural experience, a form of entertainment like any other. From the moment spectators enter the circuit, they become part of an environment where every element contributes to their overall experience. 

In fact, the circuit itself becomes a stage. Giant screens all around the track, sound systems, branded spaces, huge fan zones and pre-race ceremonies all contribute to creating an atmosphere that extends beyond the actual race. 

At some Grand Prix weekends, internationally renowned artists are invited to the fan zone to entertain the large crowds between sessions. At these events, the headliners of these concerts serve both to attract an even larger and more diverse audience and to capitalize on the excitement generated to further enhance the reputation of the host circuit. Indeed, circuits are tasked not only with organizing the Grand Prix from a sporting perspective but also with managing everything that happens around it – particularly the spectator experience, which is becoming increasingly demanding in terms of entertainment. It’s essential to keep fans, who sometimes travel from far away, happy and satisfied, while keeping in mind that they’ll share their feedback on social media, which can significantly influence the circuit’s renown. 

Billy Joel during the Formula 1 USGP at Circuit of The Americas on October 23, 2021 in Austin, Texas (© Getty Images/Rick Kern) 

This transformation also changes the way a Grand Prix is conceived: not simply a sporting event to attend, but a weekend experience to be planned, promoted and remembered. The race is only one part of a much larger program, and the success of a Grand Prix depends on how all these different elements come together to create a coherent entertaining event. 

We could take this comparison even further by looking at this sport more broadly. For example, much like a theatre troupe touring a country from one theatre to another to perform the same play each time, Formula 1 travels from one country to another across nearly every continent, and each race weekend (about twenty from March through December) always unfolds in the same way. The free practice sessions serve as rehearsals to prepare for Saturday’s qualifying and Sunday’s race. Thus, the race weekends unfold like a perfectly choreographed ritual. 

From motorsport to popular culture 

If the Grand Prix has become a spectacle in its own right, Formula 1’s cultural influence extends far beyond race weekends. Through streaming platforms, social media and all sorts of digital content, this sport has gradually found its way into the everyday lives of audiences who might never have considered themselves motorsport fans. Formula 1 is no longer just about watching the races at each Grand Prix, but it can also mean following a driver’s journey, watching behind-the-scenes videos, engaging with the sport’s online community, buying merchandise from the teams or drivers, etc. 

In a way, this was already the case in the days of Senna or Schumacher, who were public figures closely followed by the media. But with the rise of social media, the teams have embraced this new medium and, in doing so, have added an extra layer of entertainment. Through this, they ensure that the show goes on even outside of race weekends, thereby forging a very strong connection with fans by portraying the drivers as approachable and likable people whom fans enjoy following for their personalities, beyond their racing results. Even though fans are well aware of the marketing strategy behind the many videos shared (though some may not be), they remain just as eager to follow this content, especially when it features their favorite driver(s). 

The 2025 Global F1 Fan Survey, conducted by Formula 1 and Motorsport Network, gathered more than 100,000 responses from self-identified, highly engaged fans across 186 countries. Among respondents, 61% said they engaged with Formula 1 content daily, and 70% of Gen Z respondents in the United States reported doing so. And nearly one-third of respondents say the glamour, luxury, and celebrity side of F1 enhances their fandom. 43% declared being interested in knowing more about F1 drivers off the track, with 12% who are very interested. This interest is particularly strong among fans who are Gen Z and are women. 

These figures should be read in light of the survey’s focus on engaged fans, but they illustrate how digital content has become an important part of contemporary Formula 1 fandom and how this sport is no longer limited to athletic competition and must meet new expectations from fans who are increasingly involved not only in the sport but also in paddock life. 

Moreover, one of the most significant developments in modern Formula 1 is the growing importance of storytelling. While sporting performance remains central, audiences are increasingly and more than ever invited to discover the personalities, ambitions and relationships behind the helmets. Drivers become characters that fans can follow throughout a season. 

Netflix’s “Formula 1: Drive to Survive”, first released in 2019, illustrates this shift. By offering behind-the-scenes access to drivers, team principals and the inner workings of the championship, the documentary series presents Formula 1 through a narrative lens. By focusing on the drama and rivalries in the paddock, rather than on the purely technical aspects of the sport, the series has succeeded in attracting a new audience, primarily in the US. Indeed, Formula 1, which has historically been more popular in Europe, wanted to gain visibility in the US: what better way than a Netflix series?  

However, if the series offers a fresh perspective on the sport, it has also been criticized for its lack of accuracy. Intended to be a documentary taking us behind the scenes of each season, it turns out to be more of a fictional reimagining of real events. In other words, the production chooses to prioritize drama, even if it means exaggerating certain situations or completely inventing rivalries. While this certainly makes for more exciting viewing, this over-dramatization does not do justice to the sport or its participants. Here, spectacle takes precedence over sport and distorts its true nature. 

“Formula 1: Drive to survive” poster for the 7th season (released in 2025) (© Netflix)

Formula 1 as a cultural platform 

As Formula 1 reaches audiences far beyond traditional motorsport fans, it has also become a meeting point for industries that might once have seemed distant from the racetrack. Fashion houses, musicians, artists and designers are increasingly drawn to the sport, which has become a platform through which they can reach audiences and increase their global visibility. 

The relationship between Formula 1 and luxury is one of the clearest examples of this convergence. Since Netflix and social media, in particular, have helped bring a younger and more female audience to Formula 1, luxury brands have been able to capitalize on this new momentum. Conversely, the arrival of luxury in the sports industry is helping to attract other creative industries and make Formula 1 “the place to be”. 

In 2025, LVMH began a ten-year global partnership with Formula 1, bringing together several of its brands, including Louis Vuitton, TAG Heuer and Moët Hennessy. It illustrates how Formula 1 can provide a setting in which brands express their identity through more than traditional advertising. The trophy trunk, for instance, is not merely a container for a trophy: its design, craftsmanship and visibility during a victory ceremony highlight the intertwining relationship between sports and the cultural industries. 

Louis Vuitton’s trophy trunk for the Monaco Grand Prix (© Louis Vuitton) 

The connection also reflects a broader evolution in the image of Formula 1. The paddock has increasingly become a space where sport, celebrity and fashion intersect. Stars of all kinds parade in front of the photographers as if on a red carpet. Artists, actors, and athletes take advantage of this exposure, sometimes to promote themselves rather than their interest in the race. Pop culture is part of the landscape at a Grand Prix, and celebrities have certainly caught on to that. 

The drivers themselves are the foremost ambassadors for fashion brands. Lewis Hamilton is undoubtedly in pole position at the fashion show: his consistently stylish looks are eagerly anticipated and closely scrutinized at the start of Grand Prix weekends and other important events. His passion for artistic expression through fashion has even led him to co-chair the Met Gala in 2025. The driver also played a role in establishing Formula 1 as part of today’s film culture by serving as one of the main producers of the movie “F1”, released in 2025. 

Lewis Hamilton at the Monaco Grand Prix in 2024 (© Getty Images / Ryan Pierse) 

Lewis Hamilton at the “F1” movie premiere In New York in 2025 (© Mike Coppola/Getty Images for Warner Bros. Pictures) 

Lewis Hamilton at the Miami Grand Prix in 2024 (© Getty/Song Haiyuan/MB Media) 

Visual art offers another perspective on this cultural exchange. In 2025, Racing Bulls collaborated with Nigerian artist Slawn on a special livery for the British Grand Prix. His distinctive street-art style appeared on the car, the drivers’ race suits and the team’s kit. Another example: to celebrate the opening of the new circuit in Madrid in 2026, driver Lando Norris designed a special helmet in collaboration with Madrid-based visual artist and muralist Be Fernández.  

When an artist intervenes in the car or the helmet appearance, they transform into a temporary canvas, bringing contemporary art into a space usually associated with engineering and competition. Furthermore, the artwork is not displayed in a traditional gallery: it moves at high speed, appears in broadcasts and photographs, and reaches an audience through the event itself. 

F1 VCARB cars designed by artist Slawn for British Grand Prix in 2025 (© VCARB/Red Bull Content Pool) 

F1 driver Lando Norris’s Instragam post featuring artist Be Fernández (via Lando Norris’s Instagram) 

Music has also become a more and more visible part of the Formula 1 weekend. Several Grands Prix incorporate major concerts into their programs, expanding the event beyond the race itself. The circuit organizers are reassured because, even if the race itself didn’t provide enough excitement, with overtaking, crashes, or unpredictable weather, there are always other forms of entertainment and activities to satisfy spectators looking to make the most of their experience at the circuit. 

At the 2025 Miami Grand Prix, for example, the music producer Tiësto performed above the starting grid before the formation lap and returned to perform after the podium ceremony, accompanied by other big names in electronic music like Kygo. Tiësto was also one of the artists featured on the “F1” movie soundtrack, and to celebrate this announcement, the drivers’ names above their garages were replaced with those of the artists featured on the album. 

Concert at the Hard Rock Beach Club after the Miami Grand Prix in 2025 (© AJ Shorter) 

This is a direct result of Formula 1’s transformation into a cultural event and platform: the more cultural it becomes, the more industries want to get involved. That is why creative industries have seized upon this new arena, perhaps even at the expense of what Formula 1 is first and foremost: a high-level sporting competition. 

The fine line between sport and entertainment 

So, where does sport fit into all of this? 

In addition to being a sport, Formula 1 is now also a live spectacle carefully designed to entertain, a global cultural phenomenon fuelled by storytelling and social media, and a platform where artists, designers and brands can reach audiences on an unprecedented scale. Yet, as millions of dollars are invested in entertainment, celebrity appearances and commercial partnerships, one question remains: is the spectacle beginning to overshadow the sport itself? 

Perhaps the two are not mutually exclusive. Behind the glamorous facade, the technical innovations, strategic decisions and high-level performances that define Formula 1 are still very much alive. 

At the same time, artistic collaborations can offer genuine creative opportunities, even when artistic expression and commercial interests overlap. The real challenge is therefore not to choose between sport and spectacle, but to find a balance between them. After all, Formula 1’s appeal may lie precisely in its ability to be both: an elite sporting competition and a cultural phenomenon that extends far beyond the track. 

Written by Camille Josserand 

The Opaque Market of Contemporary Art: When Art Becomes an Asset

Julie Curtiss, Delivery, (2025). 
PHOTO: MARIS HUTCHINSON. © JULIE CURTISS, COURTESY OF GAGOSIAN

Julie Curtiss, Delivery, (2025). 
PHOTO: MARIS HUTCHINSON. © JULIE CURTISS, COURTESY OF GAGOSIAN 

What happens when an artwork stops being valued primarily for what it is, and starts being valued for what it might be worth tomorrow? 

In her book Get the Picture, journalist Bianca Bosker, eager to understand the opaque rules of this market, makes herself an insider and starts to work for a gallerist, visiting artists’ studios and eventually spending time alongside painter Julie Curtiss. Curtiss is an especially revealing figure because her career illustrates one of the contemporary art market’s strangest paradoxes. 

Bosker’s account of Curtiss comes at a moment when the artist’s work has attracted intense commercial attention. Her paintings have appeared at auction at prices vastly removed from what theyoriginally sold for. One of Curtiss painting had originally sold for $600 later reaching $106,000 at auction, while another work originally sold for $1,400 later sold for $209,000.  

The figures are spectacular. But from an artist’s perspective, they can also be unsettling, « Tragicomic » as she puts it in her interview with Nate Freeman for Artnet. A market that suddenly pushes an artist’s work to extraordinary prices creates expectations that the artist may have little control over.  

Curtiss is not an isolated case. The recent trajectory of British painter Flora Yukhnovich offers another striking example. Yukhnovich’s market exploded in the early 2020s. Her first oil painting to appearat auction, at Phillips New York in 2021, was estimated at $60,000–$80,000 but sold for $1.17 million. Her auction record followed in March 2022, when Warm, Wet ‘N’ Wild sold for £2.69 million at Sotheby’s London.  

The acceleration was extraordinary. But so was the subsequent normalization. In March 2025, her small work Study sold at Christie’s Hong Kong for $35,600, compared with $60,400 when it hadpreviously sold at Sotheby’s in 2021, a 40% downfall.  

None of this means that Yukhnovich’s career has collapsed. Quite the opposite: she is represented by Hauser & Wirth and has continued to receive major institutional attention. But the contrastillustrates an essential feature of the contemporary art market. An artist’s career and the financial performance of individual works are not the same thing. 

So what happens when an artist’s market becomes a speculative market? Who benefits when a painting changes hands for ten, fifty or a hundred times its original price? And what happens when the speculation eventually turns? 

The first judge is the gallerist

For most contemporary artists, the first major gateway into the market is the gallery. 

This is the primary market: the moment when an artist’s work is sold for the first time, usually through a gallery representing them. The responsability of a good gallerist is to introduce an artist’s work to collectors and curators, organize exhibitions, participate in art fairs and determine, to a significant extent, who gets access to the work. 

That is espacially true at the highest level of the market, this system is dominated by a relatively small number of international galleries. Gagosian, David Zwirner, Hauser & Wirth, Pace, White Cube, Perrotin, Templon…But over the last decades they have also brought a true scarcity dynamic, in order for a collector to have access to an artist work, she or he has to prove they are worthy by providing a list of other artworks they have in their collection and at which gallery or auction did they buy it. The gallery therefore becomes more than a retailer. It becomes a mechanism of selection. 

An emerging artist does not simply produce a painting and wait for the market to decide what it is worth. Prices are constructed progressively through exhibitions, collector demand, institutionalvisibility, critical reception. Scarcity is part of this construction. Collectors may encounter waiting lists, limited releases and carefully controlled access to an artist’s work. 

Art fairs are the epitome of this system. For several days, galleries transform exhibition stands into highly concentrated marketplaces where collectors, curators, advisers and dealers circulate in searchof the next important name. 

But the primary market does not necessarily tell us whether a work will retain its value. 

For that, collectors look elsewhere. 

Julie Curtiss, Art Basel, Maimi (2024)

Julie Curtiss, Art Basel, Maimi (2024)

The Second Market or the soothsayer  

The secondary market begins when an artwork is resold. 

This is where auction houses become particularly important. Christie’s, Sotheby’s, Phillips and other auction specialists provide a public mechanism through which works can be bought and resold, often accompanied by estimates, previous-sale histories and extensive documentation. 

Auction prices therefore carry a particular kind of authority. A gallery may ask a certain price for an emerging artist’s work, but a public auction establishes something different: a price that a buyer wasdemonstrably willing to pay at a particular moment. 

That distinction is crucial. And that is when speculation enters the picture, quite litteraly. 

One of the clearest expressions of this speculation is flipping. A collector acquires an artwork, sometimes directly from a gallery, and resells it relatively quickly after the artist’s market has risen. The collector’s objective is not necessarily to live with the work, support the artist’s practice or build a meaningful collection. The artwork becomes an asset whose value can potentially appreciate. 

The recent auction history of Rashid Johnson provides a particularly revealing example. In 2022, a collector acquired one of his paintings for $816,500 including fees. In spring 2025, the same work soldfor $292,100, representing a 72% loss for the consignor. Artnet News documented the sale as part of a broader correction in the contemporary art market. 

The fall in price does not mean that Johnson suddenly became a less important artist. At almost exactly the same moment, another Johnson work, Two Standing Broken Men, sold at Sotheby’s for $1.76 million, well above its estimate. The two results demonstrate something that is easy to forget when looking at auction records: there is no single, permanent “value” attached to an artist. 

There are prices, moments, buyers, sellers and expectations. 

And when those expectations become disconnected from the underlying career of an artist, the correction can be brutal. 

The wider market itself has recently demonstrated this volatility. According to the Art Basel & UBS Global Art Market Report 2026, global art sales recovered by 4% in 2025 to an estimated $59.6 billion, following two consecutive years of decline. Public auction sales increased by 9%, reaching $20.7 billion. 

In other words, the contemporary art market is not simply a cultural ecosystem in which prices happen to exist. It is increasingly a financial environment in which expectations, liquidity and future resale value can shape the way art is bought, more tragic than comic.. 

The Museum as the Market’s Seal of Approval

If auction prices can accelerate an artist’s market, institutional recognition can stabilize it. 

For many artists, one of the most important milestones in a career is not a record-breaking auction but the acquisition of a work by a museum. Once a work enters a recognized institution’s permanent collection, it acquires a different kind of status. It is preserved, catalogued, researched and potentially exhibited. It becomes part of an institutional narrative of art history.  

Museum acquisition can therefore function almost like a seal of permanence. 

But museums are not neutral spaces. They do not simply reflect history either. They participate in constructing it. Their collections are shaped by curatorial choices, institutional priorities, donors, cultural politics and the availability of works on the market. 

This creates a circular system. 

The market gives visibility to certain artists. Galleries promote them. Collectors acquire them. Museums begin to exhibit and collect them. Institutional recognition then reinforces their legitimacy, which can strengthen their market position further. 

The artists who receive institutional recognition are therefore not necessarily those who were simply “discovered” by museums. Many have already passed through several layers of selection beforeentering a permanent collection. 

The museum may appear to stand outside the market. In reality, it can become one of the forces that ultimately sustains it. 

When Paintings Become Financial Products 

The transformation of art into an investment asset becomes even more explicit when financial institutions and specialized companies enter the picture. 

The contemporary art market has developed an ecosystem of investment funds, financial advisers and platforms that treat artworks not only as cultural objects but also as alternative assets. 

The Fine Art Group, founded by Philip Hoffman in 2001, is one example of a company built around art investment and art finance. 

Other models have gone further. Masterworks, for example, has developed a platform through which investors can acquire fractional interests in artworks rather than purchasing an entire workthemselves.  

The financialization of art is also visible in wealth management. Deloitte’s Art & Finance Report found that approximately 63% of surveyed wealth managers already incorporated art and collectiblesinto their services.  

This does not necessarily mean that every collector treats art as a financial product. People buy art for many reasons: pleasure, identity, cultural belonging, philanthropy, status or a genuineattachment to an artist. 

But the existence of a sophisticated financial infrastructure around art changes the environment in which those purchases take place. 

The global art market reached an estimated $59.6 billion in 2025, according to the latest Art Basel & UBS report. The figure is enormous, but the market remains remarkably difficult to read from the outside. Unlike public financial markets, there is no single transparent exchange listing every transaction and every price. Private sales are common, dealer prices are often confidential and ownershipstructures can be difficult to trace. 

This opacity is not an accident. It is one of the defining characteristics of the market. 

The Room of Requirement: Evanesco Artworks

A freeport is a special customs zone in which goods can be stored under advantageous customs and tax conditions. In the art world, these facilities have become sophisticated storage environmentscapable of housing extremely valuable collections. 

The Geneva Freeport is the most famous example. 

Among the companies operating there is Le Riche or Natural Le Coultre, a Swiss specialist in the transport, storage and management of fine art. The company states that it operates more than 35,000 square metres of secure warehouse space for artworks and valuables, including more than 25,000 square metres at the Geneva Freeport itself.  

Natural Le Coultre describes facilities equipped with constant temperature and humidity control, security systems, private storage areas, showrooms and collection-management services. The company also works with museums, galleries and collectors for transportation, installation, conservation and storage. 

The infrastructure reveals how far the art market has evolved. An artwork can be transported, insured, inventoried, photographed, stored and exchanged without necessarily being displayed publicly. 

The freeport therefore introduces an uncomfortable question : What happens when an object whose purpose is traditionally associated with visibility, contemplation and cultural transmission spendsyears hidden from view? 

The contradiction is particularly striking because artworks are simultaneously treated as objects of public cultural importance and private financial value. 

The history of Geneva’s freeport is also closely connected with the controversial figure of Yves Bouvier, the Swiss businessman and art dealer who was closely associated with Natural Le Coultre and the development of the freeport model. The dispute between Bouvier and Russian collector Dmitry Rybolovlev became one of the most notorious legal battles in the international art market, and is the subject of a mini-documentary series on Arte. 

The controversy surrounding Bouvier should not, however, be confused with the legitimate use of freeports for professional art storage. Museums, galleries and collectors have practical reasons to use such facilities. The issue is not simply that art is stored there, but that the same infrastructure can facilitate a market in which ownership can change without the work ever entering public view. 

The artwork becomes, in effect, an asset that does not need to be seen in order to have value. 

Woman Artist

The financialization of art becomes even more revealing when gender is taken into account. 

Women have made up a substantial proportion of the population entering fine-art education, yet their representation in the highest levels of the auction market remains dramatically lower. 

A major international study published in the Journal of Cultural Economics, based on auction data covering almost the entire global population of transactions for Western artists between 2000 and 2017 and more than 1,800 auction houses, found that works by women represented less than 4% of total auction sales. The study also found that only men occupied the top 40 positions by total sales value during the period examined.  

The finding becomes more complex when prices are examined. 

After controlling for characteristics such as the size and type of artwork, the auction house and the period in which the work was sold, the researchers found that works by women were actually 4.4% more expensive on average than works by men. At the very top of the market, however, works by male artists sold for 18.4% more than those by female artists for sales above $1 million.  

The problem, therefore, is not simply that collectors pay less for individual works by women. 

It is that women artists are far less likely to reach the parts of the market where enormous prices are generated in the first place. 

The latest Art Basel & UBS report also suggests that the situation is changing, although slowly. In 2025, Frida Kahlo’s El Sueño (La Cama) sold for $54.7 million at Sotheby’s New York, setting a new auction record for a female artist.  

But even a record-breaking sale cannot erase the structural imbalance. 

The question is not simply who sells for the highest price. 

It is who gets the opportunity to enter the system that produces those prices. What appears to be a neutral measurement of demand is built on decades of decisions about who is exhibited, collected, represented and remembered. 

Frida Khalo, El sueño (La cama) Julie Curtiss, Delivery, (2025). 
© FRIDA KHALO, COURTESY OF SOTHEBY’S

Frida Khalo, El sueño (La cama) Julie Curtiss, Delivery, (2025). 
© FRIDA KHALO, COURTESY OF SOTHEBY’S

The Artist’s Last Share: Can the Droit de Suite Change the Equation?

At the end of this chain, one question becomes unavoidable: how much of the financial value generated by an artwork actually returns to the person who created it? 

In France and throughout the European Union, one mechanism attempts to answer that question: the droit de suite, or resale right. 

The principle is simple. When an original work of art is professionally resold, the artist can receive a percentage of the resale price. In France, the rate is 4% on the first €50,000, then progressivelydecreases across higher price brackets, reaching 0.25% on the portion above €500,000. The total payment is capped at €12,500 per sale.  

The system is important because it recognizes something that the conventional structure of the art market tends to obscure: an artwork can generate enormous economic value long after it has left the artist’s studio. 

This immediately raises questions about transactions that take place privately, or within the increasingly sophisticated infrastructures surrounding art storage and wealth management. 

The limitation becomes particularly significant in the United States, one of the world’s largest art markets. Unlike France and the European Union, does not have a nationwide resale royalty system comparable to the European droit de suite. 

The question, then, is whether the existing mechanism goes far enough. 

If an artwork originally sold for a few thousand dollars later changes hands for hundreds of thousands, should the artist receive only a limited resale royalty? Should private transactions be covered? Should the system operate in the United States? And, perhaps more importantly, would expanding the royalty solve the real problem? 

When the Market Is as Opaque as the Artworks Are Invisible

The contemporary art market is often presented as a place where taste, talent and demand naturally meet. 

But the reality is considerably more complicated. 

An artist’s career can be shaped by galleries, collectors, fairs, auction houses, museums, financial advisers and increasingly sophisticated storage and investment infrastructures. Each institution has&its own logic. Together, they form a system capable of transforming an object created in a studio into a financial asset worth millions. 

The latest Art Basel & UBS figures show a market that remains enormous despite its volatility: $59.6 billion in global sales in 2025, with public auction sales alone reaching $20.7 billions.  

But the most important question may not be how large the market is. 

It may be what happens to art when its price becomes easier to track than its meaning. 

Julie Curtiss’s experience, Flora Yukhnovich’s spectacular rise and correction, Rashid Johnson’s contradictory auction results and the existence of freeports all reveal different aspects of the sametension. Art can be a cultural object, a personal possession, a symbol of status, an investment and a financial instrument at the same time. 

None of these functions necessarily cancels out the others. 

But when financial value becomes dominant, something changes. 

The painting may still hang on a wall. It may still provoke emotion, tell a story or challenge the viewer. Yet behind it exists another story: who bought it, who sold it, what they paid, what they expect it to be worth tomorrow and whether it will ever be seen again. 

Perhaps this is the contemporary art market’s greatest paradox. 

The more valuable a work becomes, the more carefully the market may protect it. And the more carefully it is protected, the further it can sometimes move from the public for whom art was originallymade. 

Written by Émilie  

From beauty to emotion: how art has changed its face

From beauty to emotion: how art has changed its face

Art history is often seen as a succession of aesthetic movements. However, if we examine this evolution of art from a sociological and economic perspective, we realise that it represents a genuine transformation of its very function within society. Once the benchmark of beauty and an instrument of sublimation, art has gradually broken free from classical representation to explore the realms of the sensory, the conceptual and the intimate.

From the cult of beauty to institutional commissions

For centuries, the value of a work of art was measured by its ability to achieve the ideal of beauty. Whether in Greek sculpture or the great Renaissance altarpieces, the primary aim was to uplift the viewer’s soul through magnificence, technical mastery and the harmony of forms.

Within the political economy of culture, this period corresponded to a commissioned art, shaped by those in power (the Church, the monarchy, and later the rising bourgeoisie). The artist was then a highly skilled craftsman whose work met precise criteria of social and aesthetic validation. The viewer was, above all, a passive contemplator faced with a universally accepted ideal.

The turning point of modernity: challenging the senses and the intellect

Over the centuries, and particularly with industrialisation and the emergence of modern societies, this paradigm has been shattered. The advent of photography freed painting from its mere function of mimetic representation. Artists no longer needed to faithfully reproduce reality; they chose to reinterpret it through the prism of the senses and the mind.

Thus, art shifted towards a radical subjectivity:

•    The expression of the invisible: Works such as Edvard Munch’s *The Scream* no longer sought to be ‘beautiful’; instead, they gave tangible form to auditory and psychological anguish, appealing to the viewer’s sense of hearing and sensory empathy.

•    The intellect and the concept: With the avant-garde movements of the 20th century, the art object became a vehicle for ideas, inviting the public to reflect on the world rather than simply admire technical skill.

To explore this transition in audiences and forms of cultural mediation in greater depth, you can read our article on the challenges facing contemporary cultural mediation.

What impact does this have on today’s viewer?

Today, this shift from an art of ‘visual sublimation’ to an art of ‘sensory and intellectual experience’ is profoundly transforming our relationship with artworks. Museum visitors are no longer there merely to contemplate the frozen beauty of a masterpiece, but to undergo a subjective, and at times disorienting, experience that resonates with their own perceptions.

This shift poses new challenges for cultural institutions and players in the art market, who are torn between the need to democratise access to artworks and the need to maintain a critical stance in the face of art that has become highly conceptual.

How Can Museums Diversify Their Own-Source Revenues?

As public funding becomes increasingly constrained, cultural institutions are exploring new ways to finance their missions.

Facade of the Cité des Sciences et de l’Industrie and the Géode in Paris

One fact is clear: no “musée de France” is currently profitable, with the exception of the Musée Rodin, which is the only one to be entirely self-financed, without government subsidies. The vast majority of museums therefore remain dependent on government support, even as the economic environment becomes increasingly constrained. In July 2026, artists and cultural sector professionals notably called, through a petition, for at least 1% of the State budget to be allocated to culture. Faced with the risk of declining public subsidies, museums are therefore seeking to gradually increase their financial independence, particularly by developing own-source revenues. 

Own-source revenues refer to all income generated by an institution’s activities or directly collected by the institution itself. However, not all museums have the same capacity to generate such revenues. The Louvre and the Musée d’Orsay, for example, generate around 60% of their budgets through own-source revenues, while the Grand Palais approaches 80%. More broadly, within the cultural sector, some institutions go even further: the Château de Chambord, for instance, reaches an own-source revenue ratio of 105%. By contrast, own-source revenues account for less than 30% of the budget of the Cité des sciences et de l’industrie. This difference has very concrete implications for the cost borne by the public sector: each visitor to the Cité costs the public sector approximately €50, compared with only €8 for a visitor to the Musée d’Orsay. These differences therefore raise a central question: how can museums develop their own-source revenues while preserving their cultural mission and ensuring public accessibility?

The Cité des sciences et de l’industrie and a Financial Model Under Pressure

What, then, about the Cité des sciences et de l’industrie? A report published by the French Court of Auditors in July 2026 paints a concerning picture of the financial situation of Universcience, the public institution that brings together the Cité des sciences et de l’industrie and the Palais de la découverte. Between 2018 and 2024, its net result fell from +€4.1 million to -€20.1 million. This deterioration can be explained by a double effect: a 7.1% decline in revenue, notably due to lower visitor numbers during the COVID-19 pandemic and the closure of the Palais de la découverte, combined with a 10.4% increase in expenditure. The Court of Auditors also highlights the need to reassess certain activities and make better use of some of the institution’s spaces, while Universcience must simultaneously finance the renovation of the Cité and the ambitious renovation project for the Palais de la découverte, estimated at more than €50 million.

In this context, two main levers are available: reducing expenditure or increasing revenue. However, while cost-cutting measures can quickly become a source of industrial relations tensions in an institution that has been established for several decades, developing own-source revenues offers an alternative lever. The question is therefore which revenues should be developed. Examples from other cultural institutions show that there is no single model: some have focused on corporate. sponsorship, while others have developed commercial activities, their venues, their brand or the monetisation of their content.



What If Businesses Became True Partners to Museums?

Museum Fabre in Montpellier

The Musée Fabre provides an interesting example of a structured corporate sponsorship model. Established in 2008, its corporate foundation now brings together around thirty regional companies from a range of sectors. Companies commit for three years, contributing €10,000 per year, thereby providing the museum with stable financial support over several years.

These contributions notably help to enrich the museum’s collections: more than 70 works have been acquired for over €3 million in 15 years. To make this commitment attractive to sponsors, the Foundation offers benefits representing up to 25% of the donation amount, including invitations to private events and the possibility of private-hire access to museum spaces.

The value of this scheme therefore extends beyond its cultural dimension: the Foundation also serves as a networking platform where companies can exchange ideas about their activities, business and finance while benefiting from the museum’s privileged setting. Its independence also allows the Foundation to organise three to four events each year according to sponsors’ expectations and to foster the development of a genuine professional network.

The Louvre, meanwhile, has taken a longer-term approach to fundraising. In 2007, it established the first museum endowment fund in France, inspired by Anglo-Saxon endowment funds. The objective is no longer to directly finance a specific project, but rather to build an endowment capable of generating sustainable income over time.

The endowment’s capital is invested and generates financial returns, which are then used to support the museum. According to the French Ministry of Culture, by the end of 2024 the fund held approximately €380 million in assets, with a cumulative performance of 116% since 2011, and had contributed €24 million to the Louvre in 2024.

These two examples show that corporate philanthropy and sponsorship can take different forms: from long-term partnerships with companies to a financial strategy designed to generate sustainable resources.

Ticketing, Retail, Venues: How Far Can Revenue Diversification Go?

Sponsorship is only one lever among many. Some institutions have chosen to diversify their revenue streams by making greater use of their venues, commercial activities and brand.

The Grand Palais generates nearly 80% of its budget through own-source revenues, thanks to a diversification strategy combining ticket sales, venue hire and private events, corporate sponsorship, brand partnerships and the sale of cultural products. It notably has its own publishing house, allowing it to keep this commercial activity in-house rather than outsourcing it, and therefore to retain the revenue it generates when effectively managed. This is particularly relevant at a time when sponsorship strategies are becoming increasingly costly.

The Château de Chambord, meanwhile, reaches 105% in own-source revenues, through a structured revenue-development strategy: a dedicated management team, a five-year economic plan, international audience development, digitalisation and an increase in average visitor spend.

Ticketing accounts for 70% of its own-source revenues, complemented by retail, parking, bicycle rental and catering. Some of these activities are managed directly by Chambord, including two of the site’s restaurants. The institution is also developing its brand through licensing agreements and partnerships.

However, this strategy is also based on a realistic approach: Chambord has, for example, chosen not to manage its online retail operations directly, due to a lack of sufficient in-house expertise. The objective is therefore not to bring every activity in-house, but to determine, for each one, what the institution can realistically manage effectively. These examples therefore raise an essential question: which revenue streams are genuinely suited to the Cité’ model?

What Should the Cité of Tomorrow Look Like? Insights from Emmanuel Ory (Interview from October 2026)

« Space Mission » exhibition at the Cité des Sciences et de l’Industrie

These examples show that cultural institutions have several options when it comes to developing own-source revenues. But what about the Cité des sciences et de l’industrie?

Emmanuel Ory, Deputy Director of Audience Development and Communications at the Cité des sciences et de l’industrie, considers the development of own-source revenues to be “a major issue for the future Cité” , particularly in the context of its renovation. However, the objective should not be reduced to simply “generating revenue” . Rather, it is about building a more diversified economic model by making greater use of the Cité’s assets, whether its spaces, exhibitions, content, brand or expertise. 

The renovation therefore represents an opportunity to “rethink certain spaces, how they are used, visitor journeys and the commercial offer” , while incorporating the development of own-source revenues from the very outset of the future institution’s design. Ultimately, the objective is not simply to “generate more turnover”, but to develop activities that genuinely create value for the institution and “improve the net contribution of each activity”. This requires the ability to measure the profitability of each space in relation to visitor numbers and its commercial potential.

For Emmanuel Ory, the most realistic approach is first to optimise existing resources and develop new revenue streams, according to the Cité’s actual capabilities. There is limited potential for increasing ticket revenue, particularly because of the “acceptable psychological price for visitors and the institution’s accessibility mission.”

The challenge is therefore more about increasing average revenue per visitor and making better use of the institution’s spaces, particularly through private-hire arrangements and concessions. Emmanuel Ory sees particular potential, however, in touring and replicating exhibitions and content. These formats make it possible to showcase the Cité’s productions beyond its own premises, generate new revenue and increase its visibility and reach.

The Court of Auditors also highlights the potential of corporate sponsorship, comparing the Cité with European science institutions rather than with organisations such as the Louvre, donations and external sources accounts for only 4% of Universcience’s resources, compared with 28% at the Science Museum in London and 41% at the Copernicus Science Centre in Warsaw. This demonstrates significant room for development in this area, as well as the potential to engage companies around scientific and industrial themes.

Beyond these more traditional revenue streams, however, the Cité has another asset: its “intangible capital,” as Emmanuel Ory points out. Its scientific and cultural expertise, its ability to design exhibitions and develop interpretation and educational programmes, as well as its educational engineering and project management capabilities, represent valuable forms of expertise that could be further developed and offered to other institutions, local authorities and educational stakeholders.

Emmanuel Ory also stresses the potential of “the brand: “Cité des sciences et de l’industrie” brand is an asset that could be further developed while respecting its positioning and missions.” Partnerships, licensing agreements, merchandise and collaborations could therefore help monetise its reputation, content and expertise while strengthening its visibility and reach.

The issue is therefore not to replicate the models of the Louvre, Chambord or the Grand Palais, but to identify, for the Cité, which activities can genuinely create more value than they cost.

Developing Revenue, But at What Cost?

Facade of the Court of Accounts in Paris

Although developing own-source revenues appears to be an important lever, it cannot be considered independently from expenditure. Cost reduction is not necessarily the preferred solution: in an institution that has been established for several decades, such measures can quickly become a source of industrial relations tensions.

The Cité des sciences et de l’industrie is already facing costly labour relations challenges, notably characterised by a significant number of trade union delegation hours and a high absenteeism rate, as highlighted by the Court of Auditors.

The report also calls on Universcience to consider refocusing its activities and reassessing some of its secondary offerings. The library, which costs €4.9 million per year, as well as the aquarium, the Cité de la santé, the Cité des métiers and the Fab Lab, are all questioned by the Court of Auditors, which considers that some of these activities “move away from the museum’s original mission” and that a “strategic reassessment of the secondary offer is” necessary.

The issue is therefore not necessarily to reduce expenditure across the board, but rather to question the relevance and contribution of each activity to the institution’s overall project. An activity may have genuine cultural or social value while still requiring consideration of its cost, operating model or place within the Cité’s future model.

Own-source revenues should therefore not be viewed as a simple race to increase turnover. Their development instead requires strategic choices: which activities should be maintained? Which should be developed? Which should be outsourced? And, above all, which can genuinely strengthen the institution’s overall project?

The examples of the Musée Fabre, the Louvre, the Grand Palais and Chambord demonstrate the many possibilities available to cultural institutions seeking to diversify their revenues: structuring corporate sponsorship, establishing an endowment fund, developing commercial activities, leveraging their brand, or making better use of their spaces and content. Yet none of these strategies can simply be transferred from one institution to another.

For the Cité des sciences et de l’industrie, the renovation represents an opportunity to rethink its economic model by incorporating this reflection from the very outset of the future institution’s design. Its potential appears to lie less in a significant increase in ticket prices than in its ability to make better use of its spaces, content, exhibitions and brand, and above all of the expertise it has developed over the years.

Ultimately, developing own-source revenues does not mean seeking to make museums profitable at all costs. Rather, it can help them reduce their dependence on public funding and give them greater room for manoeuvre to finance their missions. The challenge is ultimately to strike a balance between financial independence, consistency with the cultural mission and public accessibility. For the Cité, the question may therefore not simply be how to generate more revenue, but rather to determine which activities can create sufficient value to contribute to building the economic model of the Cité of tomorrow.

Loanne Fournel

Webography

Cour des comptes. (2026). Public institution of the Palais de la découverte and the Cité des sciences et de l’industrie (Universcience).

https://www.ccomptes.fr/sites/default/files/2026-07/20260707-S2026-0662-Universcience.pdf

Universcience. (2025). 2025 Activity Report.

https://www.universcience.fr/fileadmin/fileadmin_Universcience/fichiers/connaitre-universcience/_documents/rapports/2025/US_RA25.pdf

Musée Fabre. (n.d.). Musée Fabre Corporate Foundation.

https://www.museefabre.fr/fondation-dentreprise-du-musee-fabre

French Ministry of Culture. (n.d.). Endowment Funds: A Practical Guide.

https://www.culture.gouv.fr/thematiques/mecenat/guide-fonds-de-dotation-en-pratique

Pop Art as Protest: How One Piece became Gen Z’s symbol of resistance

Since the mid-2020’s, the traditional political banners in street protests are surrounded by the drawing of a skull wearing a straw hat. This is the Jolly Roger – the ensign flown by a pirate ship – of Monkey D. Luffy, protagonist of Eiichiro Oda’s manga One Piece.

What began in 1997 as a serialized manga has quietly evolved into one of the strongest visual symbols of global youth culture. For Generation Z, One Piece is no longer just a nostalgic artifact of serial animation; it has been integrated as an iconic framework for resistance and anti-liberalism struggle.

Eiichiro Oda’s social satire

/©Toei Animation / Eiichiro Oda

In the manga, Oda takes great care to satirise authoritarianism through an imaginary world. His iconography is heavily inspired by classical political satire and caricature.

First, the ‘Celestial Dragons’: these characters – visually and fundamentally depicted as the noble class – live above the clouds, draped in white suits, separated from the common world by barriers… They are descendants of the founders of the authoritarian World Government; they own slaves and a lot of privileges; they have their own army that crushes any opposition… 

This is an instantly readable metaphor for socio-economic apartheid that appeals new opponents to some real regimes: this is precisely what Gen Z in Nepal criticises about ‘nepo-kids’. And this is precisely what Oda wanted to stress. His Celestial Dragons are indeed directly inspired from the hierarchy implemented by the caste system of the Edo period (1600-1867).

Furthermore, the institutions of state power – such as Marineford – are meant to appear invincible, drawn with imposing symmetric, operating according to their own rules, imposing themselves on anyone who stands in their way, even though they bear the sign ‘JUSTICE’ on their back – reminiscent of a Ministry of Peace waging war in Orwell’s work?

Phedra Derycke, in his book One Piece: leçons de pouvoir (2023), highlights that if One Piece meets such a success with politicized people, it is because the author drew inspiration in many different cultures (e.g., the islands landscapes inspired by real countries) and included plenty of references that allow us all to see ourselves in it and feel connected to it.

The Straw Hat as modern folk art

©Jolly Roger, officiel de l’équipage de Chapeau de paille ( Straw Hat Pirates).

In such situations of use, a symbol’s power lies in its scalability and reproducibility. The Straw Hat Jolly Roger stands as high-impact graphic design for different reasons: 

  1. Easy to reproduce: as the symbol comes from an originally drawn work, the minimalist shapes and high contrast make it easy to reproduce and instantly recognizable, even if it is spray-painted.
  2. Global application: because the symbol is detached from real-world nations, religions or traditional political parties, it operates as a ‘neutral’ signage which can gather everyone no matter where they come from. An activist in France and a student demonstrator in Thailand can use the same flag to express a shared visual anti-ethos without needing a shared verbal language.
  3. Subversion of the ‘pirate’ motif: historically, pirates represented lawlessness and terror. Oda – and subsequently Gen Z – reclaims the pirate motif as an aesthetic of liberation, defining a pirate not as a criminal but as a freeman who exists outside the control of an oppressive system.

Elisabeth Soulié, an anthropologist who wrote La Génération Z aux rayons X (2020), underlines the “emotional” nature of such “unicity” in this symbol: in a new world paved with technology and social medias, young people come together around a shared imagination that transcends foreign borders. She reminds us that they can mobilise both online and on the streets, thereby increasing their impact.

The Hero who refuses to rule

“I don’t want to conquer anything. I just think the person with the most freedom in this ocean is the Pirate King” (Monkey D. Luffy). Unlike classical heroes who are often saviours or ideological dogmatists, Luffy’s interventions are localized and humanistic. He fights against tyrants not to rule instead of them but to go on himself, and to leave behind him a self-governing community where people can eat and live freely. One example amongst others: in the Arabasta Arc, Luffy sets out to free the people who are dying because of the drought orchestrated by Crocodile – a privateer in the government’s pay, as this injustice fills him with outrage.

The resistance to imposed authority, whether by the Malagasy, the Nepalese or others, finds its counterpart in Oda’s work in a scene etched into the memories of an entire generation: when Luffy breaks the law by striking one of the Celestial Dragons to prevent him from harming innocent people. This scene epitomises the spirit of rebellion.

This reflects a fundamental shift in Gen Z’s cultural art consumption. Young audiences gravitate toward stories centred on mutual aid, decentralized networks and immediate human dignity. 

Pop Culture as the new political canvas

We are witnessing a moment where the boundary between mass media and folk activism has completely dissolved. When street protesters adopt anime iconography, they’re engaging in a form of participatory culture. Commercial media becomes therefore a material for political commentary. They use pop culture as a weapon against oppression and are helped a lot by the universality of the symbols they use, which can be reused by the whole planet.

One Piece provides a language for a whole generation facing existential questions, monopolized wealth and digital surveillance. Painting Luffy’s straw hat onto banners and city walls is a new way to consume – more in consciousness and less in entertainment.

The reappropriation of commercial iconography in contemporary social movements marks a fundamental shift in the semiotics of political resistance. Activists convert fiction into an operational visual grammar. Pop culture provides a pre-existing emotional vocabulary; participants do not need any formal political training to understand what flying the Jolly Roger of Luffy signifies, no more than to understand what wearing a red cloak and white bonnet – from the adaptation in TV series of The Handmaid’s Tale – means for women rights struggle throughout the world. Important point: this new way of protesting democratizes participation to civil opposition in the field of politics.

written by Eloise

H.R. Giger and Alien: How Biomechanical Art Redefined Science-Fiction Horror

The dark imagination of a Swiss artist

When the film Alien by Ridley Scott came out in 1979, people came across a kind of creature entirely new to them. The creature’s long skull, mechanical look, skeletal structure and unpleasant biological features established a completely new conception of the science-fiction monster.

The Swiss artist H.R. Giger was behind this creature, and his biomechanical art had already examined the combination of human bodies, machines and organic shapes. Giger’s contribution to Alien therefore went beyond that of designing a monster; he introduced an artistic universe which had a deep impact on the film’s visual identity.

What role did H.R. Giger’s biomechanical style play in changing the way the creature was designed for Alien and in redefining science-fiction horror ?

Before creating Alien: the birth of Giger’s biomechanical universe

H.R. Giger developed a distinctive visual language well before the film Alien was made. His paintings merged human anatomy with machines, pipes, bones and industrial structures; the strange figures thus created were neither entirely organic nor entirely mechanical. Giger spoke of a world in which the distinction between living organisms and technology appeared to vanish.

A major contribution to the development of this universe was the Necronomicon, a book containing Giger’s artwork which was published in the 1970s. It was when filmmaker Ridley Scott came to see Giger’s work that the imagery from the Necronomicon became especially important.

H.R Giger necronomicon

As shown in the materials taken from the H.R. Giger archive, Scott was fascinated by Giger’s sketches and believed that there was a possibility of using his biomechanical creatures in Alien; a model for the Alien was in fact created on the basis of Giger’s biomechanoid imagery.The creature from Alien was therefore not a thing entirely invented; it was in fact the cinematic extension of an artistic language which Giger had already developed.

From the Necronomicon to the Alien

It is essential to understand Giger’s contribution in relation to Necronomicon and Alien. Instead of coming up with a typical science-fiction monster, Giger came up with something that is hard to classify. The Alien is at the same time biological and mechanical, beautiful and frightening, human and entirely unfamiliar. The monster does not fit the usual picture of one; its long head, dark exoskeleton, and skeletal body go against the traditional notion of a monster. It has no obvious face, no typical expression, and no reassuringly human anatomy. The lack of familiarity makes the creature especially disturbing. There is also a strange relationship between the creature and its surroundings, since the walls, corridors and the interiors of the spacecraft have the same biomechanical features as the Alien itself. What results is that the monster doesn’t just exist in the world of Alien. It appears to be part of it.

Necronom IV, H.R Giger

A monster with no human face

A very notable feature of the Alien’s design is the fact that it has no ordinary human face.

Normally, traditional movie monsters express their emotions through their facial features, but Giger’s Alien is the one that does the opposite. The skull, which is elongated, suggests a sense of intelligence even though it shows us nothing about what the creature is thinking. Since its dark surface takes in light instead of reflecting it, the creature is hard to read visually.

This results in a strange kind of horror since the audience finds it difficult to understand the creature. Ambiguity is therefore used by Giger as a means of creating fear. The Alien is not frightening just due to its aggression; it is frightening because the structure of its body indicates that it obeys biological rules which humans cannot understand.

H.R. Giger in his studio, working on the Xenomorph suit for Ridley Scott’s film Alien

The Human Body Becomes Part of the Horror

Gigers work becomes more disturbing when looking at the relationship between the Alien and the human body. His biomechanical aesthetic constantly mixes artificial forms. In Alien this approach becomes part of the films horror. The creature does not look like a machine pretending to be alive, it looks like an organism that has evolved in a completely different direction.

This idea is particularly visible, in the Aliens lifecycle. The creature emerges from the body during the famous chestburster scene transforming reproduction itself into a source of horror. The scene connects two elements that Giger repeatedly explored in his art: sexuality and death. The human body is no longer presented as something protected and familiar. It becomes vulnerable, penetrable and transformable.

Alien Ridley Scott (1979)

Ridley Scott and H.R. Giger: When Cinema Meets Fine Art

The partnership between Ridley Scott and H.R. Giger is very interesting because it brought an artistic style into popular movies. Ridley Scott did not just use H.R. Gigers art as a picture. H.R. Gigers style affected how the creature looked and how the place around it looked. His way of working helped create the dark, metal and mixed with living things look that makes Alien special.

The H.R. Giger collection says the Alien model is a type of his biomechanoids showing how the movies creature came directly from his art. This teamwork made the line between art and everyday entertainment not so clear. A style made through paintings and sketches became a movie world seen by people.

H.R. Gigers work on Alien was not a small artistic effort. It got attention from the movie business. At the Academy Awards Alien won the Oscar for Visual Effects. H.R. Giger was officially listed as one of the people who got the award along, with Carlo Rambaldi, Brian Johnson, Nick Allder and Denys Ayling. This award is important because it shows how H.R. Gigers different artistic ideas worked in movies.

His work showed that science fiction horror could use ideas from dreams, modern art and new designs of just using old Hollywood ways of making monsters.

Alien: diaries 7/8 (H.R. Giger and Ridley Scott

The Legacy of Giger’s Alien

The influence of Gigers Alien goes further than just the first movie. His style that mixes biology with machines became connected with science-fiction horror and kept on affecting artists, movie makers and people who design things. Giger kept working in the movie industry after Alien, including some projects linked to Poltergeist II, Alien 3 and Species. His collection also shows ideas for science-fiction films.

His artistic world eventually became something you can experience of just looking at. The H.R. Giger Museum Bar, in Gruyères, Switzerland for example was built using the biomechanical style that is connected with his Alien settings and creatures. The ceiling, the walls the floors, the furniture and all the details were made by Giger.

The influence of Alien therefore became part of the world that surrounds Gigers artistic legacy.

Biomechanoid III H.R Giger

Conclusion : When Art Becomes Horror

H.R. Gigers work on Alien changed more than the look of a movie monster. Giger transformed a creature into a concept. Giger mixed organic shapes with machines, sex, death and factory images. The result looked like a creature that did not fit known categories. The success of Alien demonstrated the power of this approach. A visual language originally developed through paintings such, as Necronomicon could become one of the recognizable aesthetics in science‑fiction cinema.

Gigers Alien remains disturbing because Gigers Alien challenges one of our basic assumptions: that we understand what a living body should look like. Gigers greatest achievement was perhaps not creating a monster but creating a form of life that humans could not fully understand.

Written by Thibault

Sources :

https://www.swissinfo.ch/fre/culture/d%C3%A9c%C3%A8s-de-hr-giger-le-p%C3%A8re-suisse-d-alien/38570584

https://fr.wikipedia.org/wiki/Hans_Ruedi_Giger

https://www.radiofrance.fr/franceculture/comment-giger-a-imagine-le-xenomorphe-du-film-alien-3540027

https://www.ina.fr/ina-eclaire-actu/video/pa00001323766/alien

https://fribourg.ch/fr/la-gruyere/musees/hr-giger-museum

https://www.sciencesetavenir.fr/decouvrir/tele-cinema/h-r-giger-createur-d-alien-est-mort_36697

https://www.beauxarts.com/expos/h-r-giger-lanatomie-de-la-terreur

Paramount – Warner : The danger of consolidation in Cultural Industries

In 2022, Elon Musk spent $44 billion to acquire Twitter. For some, it was nothing more than a high-profile business transaction. For others, it was a warning sign. A single billionaire had acquired one of the world’s most influential communication platforms and gained the ability to reshape its rules, its algorithms and, inevitably, part of the public opinion. 

In 2022, Elon Musk bought the social media Twitter for 44 billion dollars and later renamed it X

In Europe, such concentrations of power are generally viewed with greater suspicion. Competition authorities regularly intervene when mergers threaten to distort markets, reduce competition or create excessive dominance, even in the cultural sector.  
In 2022, the planned merger between TF1 and M6 was ultimately abandoned after competition authorities raised concerns that the combined group would dominate the French television advertising market. A few years earlier, the European Commission blocked the merger between Alstom and Siemens Mobility, arguing that the operation would significantly reduce competition in railway signalling and very high-speed trains. In both cases, the reasoning was similar: creating a « national » or « European » champion may sound attractive politically, but not if it comes at the expense of competition, innovation and consumer choice. 

Whether one agrees with that decision or not is almost beside the point. What matters is the principle it illustrates. In France, there are still sectors in which public authorities are willing to say: no, bigger is not always better. No, not every acquisition should be approved simply because the buyer has the money. No, market concentration is not automatically a sign of progress. 
The principle is straightforward: an economy functions best when power is distributed among multiple actors rather than concentrated in a handful of corporations. Economists have long shown that oligopolies and monopolies tend to produce outcomes that are harmful for consumers and society as a whole. With fewer competitors, dominant firms face less pressure to lower prices, improve quality or innovate. Consumers often end up paying more for fewer choices. Workers typically see their bargaining power decline as employers become larger and more concentrated. Over time, economic concentration also translates into political influence, as the largest corporations gain greater ability to shape regulation, lobbying efforts and public debate. 

The United States has increasingly moved in the opposite direction and turned into what some might consider an oligarchy on many levels. Over the past several decades, mergers and acquisitions have created ever-larger conglomerates across technology, finance, agriculture, telecommunications and media. Wealth has concentrated at extraordinary levels. The fortunes of billionaires such as Elon Musk, Jeff Bezos and other members of the American ultra-rich have multiplied while economic power has become increasingly centralized. 

The proposed merger between Paramount and Warner Bros. Discovery is not the most important example of that phenomenon. It does not directly affect healthcare, housing or food prices. But it may be one of the clearest. 
 
Because if regulators are prepared to allow this degree of concentration even in culture, in arts, then what exactly is the limit? 

Founded in 1912, Paramount is one of the oldest and most influential companies in the history of entertainment. Through more than a century of filmmaking, the studio built an extraordinary catalogue including The Godfather, Top Gun, Mission: Impossible and Star Trek. Over time, Paramount expanded far beyond movies. Its parent company, Paramount Global, came to control major television assets such as CBS, Nickelodeon, MTV and Comedy Central, as well as the streaming service Paramount+. 

Yet despite its cultural importance, Paramount entered the streaming era in a weakened position. The transition away from traditional television damaged revenues throughout the media industry, while enormous investments were required to compete with Netflix, Disney and Amazon. Under mounting pressure, controlling shareholder Shari Redstone sought strategic alternatives, eventually agreeing to a deal with Skydance Media, the production company founded by David Ellison. The transaction was announced in July 2024 and ultimately transferredcontrol of Paramount from the Redstone family to companies controlled by the Ellison family. 

The Ellisons are not ordinary investors. David Ellison’s father, Larry Ellison, founded Oracle and is among the wealthiest individuals in the world. Through Skydance and the Paramount deal, the family moved from producing movies to controlling one of Hollywood’s historic giants. 

Officially, the objective was to give Paramount the scale necessary to survive in an increasingly competitive market. But barely had the Paramount acquisition been completed before an even more ambitious project emerged in David Ellison’s head. 

In February 2026, Paramount Skydance Corporation announced an agreement to acquire Warner Bros. Discovery in a transaction valued at approximately $110 billion. The announcement came as a shock because not only was it unexpected, but the amount of the buyout is bigger than the GDP of dozens of countries, and it is large enough to place an unprecedented share of Hollywood’s creative output under a single corporate roof. It would be one of the largest media transactions ever attempted and would create one of the most powerful entertainment conglomerates in modern history.  

 
Founded in 1912, Paramount Pictures is one of Hollywood’s oldest studios. Its acquisition by the Ellison-controlled Skydance marked the beginning of an ambitious strategy to build a larger media empire. 

So, the popular backlash began immediately and critics were fierce. In response, the rationale offered by executives is familiar. The entertainment landscape is changing. Streaming is expensive. Competition is fierce. Larger companies are supposedly better positioned to compete against Netflix, Amazon and other technology giants. Paramount argues that the combination would strengthen investment in content, enhance its streaming business and create a stronger global competitor. 

The problem with that argument is that it has become the standard justification for virtually every merger in modern corporate America. Companies claim they must grow bigger because other companies are already big. Billionaires claim they need more assets because other billionaires have more assets. Conglomerates argue they need more power because they fear competitors with power. 
The result is a permanent cycle of concentration in which nobody ever seems large enough. 

As of September 2026, the merger has not been completed yet and remains entangled in legal and antitrust challenges, with its fate still uncertain. But if approved, the merged company would unite an astonishing collection of media properties under a single corporate umbrella. Paramount Pictures and Warner Bros. Pictures. CBS and CNN. HBO and Paramount+. Nickelodeon, MTV, Comedy Central and Discovery. It would control some of the most valuable intellectual properties in entertainment, including Harry Potter, Game of Thrones, DC Comics, Mission: Impossible, Top Gun, Star Trek and SpongeBob SquarePants.  

But the true significance of the merger lies not in the number of brands or franchises it would control, but in the amount of power it would concentrate. A corporation of this size would enjoy considerable lobbying influence in Washington, giving it greater ability to shape regulations, defend its interests and influence political decision-making. Within the entertainment industry, its leverage would be even greater. It would gain extraordinary power over what projects get financed, which stories reach audiences, which distribution channels survive and what kinds of careers are rewarded.  

Moreover, actors, writers, directors and producers would increasingly find themselves dependent on the decisions of a shrinking number of executives. Thus, in April 2026, more than 1,000 actors, filmmakers and industry professionals signed an open letter opposing the merger. Public signatories included Jane Fonda, Joaquin Phoenix and Mark Ruffalo. Their warning was clear: fewer competitors would mean fewer opportunities for creators, increased pressure on jobs throughout the industry and reduced choice for audiences. 
The opposition extended beyond celebrity activism. The Writers Guild of America became one of the deal’s most vocal opponents, ultimately filing a lawsuit seeking to block the transaction. According to the guild, the combined company would become the largest buyer of original film and television programming in the United States, giving it enormous leverage over writers’ employment opportunities, compensation and working conditions. Their concerns are not merely theoretical. Hollywood has already lived through repeated waves of consolidation. Again and again, executives promised growth. Again and again, workers experienced layoffs, restructuring and cancelled projects. The Writers Guild and other opponents argue that previous mergers often resulted in fewer productions rather than more, despite the optimistic forecasts presented before approval. 

Mark Ruffalo was among more than 1,000 industry professionals who publicly opposed the Paramount-Warner merger in April 2026. 

The danger is not necessarily the abuse of such power, but its existence in the first place. When too much of an industry’s creative output is controlled by a single player, entire trends can be encouraged or discouraged, independent studios can be squeezed out, and economic considerations inevitably take precedence over artistic ones. History shows that large conglomerates do not exist to protect culture or preserve creative diversity; they exist to maximize shareholder value. If closing theaters, reducing production, cancelling projects or prioritizing only the safest franchises becomes the most profitable strategy, investors will expect management to pursue it. 

This is where the debate stops being about entertainment and becomes political. Not political in the partisan sense. Political in the sense that it concerns the distribution of power in society. Culture is not a trivial sector. Movies, television series, documentaries and news organizations influence how societies understand themselves. They shape narratives, identitiesand public conversations. A company that controls HBO, CNN, CBS, Paramount Pictures, Warner Bros., Nickelodeon and an extraordinary portfolio of globally recognized franchises does not simply sell entertainment : It influences culture itself. 

Even if such power is exercised responsibly, the concentration remains remarkable. And if we accept the argument that ever-larger corporations are always necessary, where does it end? 

When one billionaire can purchase a social media network, another can purchase a major newspaper, and media conglomerates can absorb one another into increasingly massive entities, the question is no longer whether economic concentration exists. The question is how much concentration a democracy can tolerate before competition becomes an illusion.  

That is why the Paramount-Warner merger matters even in a symbolic way. Not because it is the biggest transaction in American corporate history. Not because movies and television are as essential as healthcare or housing. 
But because it reveals, through the lens of culture, a broader trend that extends far beyond Hollywood. An economic system that continually rewards concentration will inevitably produce more concentration. More wealth flowing upward. More industries controlled by fewer actors. More influence in fewer hands. More decisions affecting millions of people taken by an increasingly small group of individuals. 

Hollywood may be where this battle is currently being fought. But the question at its heart concerns the entire economy. At what point do we decide that bigger is not better? 
At what point do we decide that competition matters more than consolidation? 

Isn’t it ironic ? America was once the nation that took on Rockefeller and dismantled the Standard Oil in the name of fair competition. Today, faced with ever-larger concentrations of wealth and power, it increasingly behaves as if the lessons of the Sherman Antitrust Act have been forgotten. What was once considered a threat to the public interest is now routinely presented as progress. 

But most importantly and perhaps that is the deeper question raised by this merger : At what point do we stop talking about valuations, synergies and market shares, and start talkingagain about movies, art and meaning, the very things that the people working in this industry are passionate about ? 

Critics of the merger argue that increasingly consolidated media giants may prioritize profitability over the long-term health of the cinema ecosystem. 

The noise raised by this merger prevents us from questioning the fact that culture is now being treated as just another industry among others, expected to generate ever-greater profits, grow ever larger and produce ever faster. Yet, one could argue that the essence of art and creation is the exact antithesis of this rationale. 
In the end, franchises can be bought. Studios can be bought. Art itself cannot. Audiences know that, and they are the sole judges of the quality of the end products. Perhaps the multi-billion-dollar companies better not forget that when growing this much while cutting costs at maximum, or else they could end up disappointed in the return on investment in the future. 

Article written by Vincent Audrain Bonneau

From Objects to Narratives : The Political Power of Museums 

 The museums, between procedees, tools and places of power, who gets to tell History ?  

Are museums really just places of culture?

When you think of museums, what comes to your mind? Most of the time, we generally imagine a place dedicated to preserving and transmitting culture. Whatever the nature of the objects on display, everything seems designed to present visitors with a heritage that existed before them. The museum can therefore appear to be a neutral place, whose sole purpose is to preserve and exhibit heritage.

Yet, as soon as we look at how museums are established, who visits them, and the narratives they produce, this idea of neutrality begins to fade. Even before a visitor walks through the doors, a series of choices has already been made: Which objects should be preserved? Which should be displayed? How should they be classified? What story should be told about them? The history of museums is closely intertwined with that of states, empires, economic elites and the societies they claim to represent.

In Distinction: A Social Critique of the Judgement of Taste (L’Amour de l’art, 1966), Pierre Bourdieu and Alain Darbel show that access to European museums is strongly linked to social background and level of education. Although museums are theoretically open to everyone, patterns of attendance reveal significant disparities. Higher social groups are heavily overrepresented, while working-class visitors account for a much smaller share of museum audiences. The museum is therefore not simply a place where culture is preserved. It is also a social institution, shaped by the society around it and participating in the construction of collective representations.

The question is therefore not simply what museums preserve, but who has the power to decide what deserves to be preserved, how it should be presented, and what visitors are invited to remember.

At the beginning, collecting is already a form of choosing

Long before modern public museums, European cabinets of curiosities in the 16th and 17th centuries are seen as their ancestors. They brought together objects classified asNaturalia,Artificialia,ScientificaorExotica. By selecting, classifying and ranking objects according to the knowledge and representation of their time, they were already making a political act by choosing what deserved to be preserved, valued or considered curious.

The classification “Exotica”, referring to objects seen as rare, curious or unusual because they came from foreign lands, is perhaps one of the clearest examples of this. Through exploration, trade and political expansion, objects were brought back to Europe and placed within European systems of knowledge. Collecting therefore did not simply mean gathering objects. It also meant producing a particular vision of the world.

This process, by which something is removed from its natural or cultural environment and enters the “museum field”, is defined as “muséalisation” by André Desvallées and François Mairesse inKey Concepts of Museology. Once an object is removed from its original context and placed in a museum, its meaning changes. A tool, a ritual object or an everyday object becomes something to be preserved, documented, studied and interpreted. The museum therefore does not only conserve an object. It also gives it a new status and a new meaning.

This can be seen clearly in the collection of Hans Sloane, a British physician and naturalist who worked in Jamaica. He assembled a vast collection of natural and artificial objects. Yet his ability to collect was deeply connected to the colonial and slave economy of Jamaica. Sloane worked as a doctor on plantations worked by enslaved people, and later married the heiress to Jamaican sugar plantations whose profits contributed substantially to his ability to collect. His collections later became a major foundation of what would become the British Museum. The museum itself now acknowledges these links between Sloane’s collecting, slavery and empire.

The British Museum therefore carries, within its collections, the memory of systems of slavery, colonisation and domination. Founded in 1753 and opened to the public in 1759, it presents itself as an institution devoted to universal knowledge. Yet the objects that entered its collections were acquired within very specific historical, economic and political contexts. Even the idea of “universal knowledge” was therefore constructed from a particular point of view.

The Benin Bronzes are another example. Thousands of objects from the Kingdom of Benin were looted following the British attack on Benin City in 1897 and subsequently dispersed among European collections. In 2025, the Netherlands returned 119 Benin objects to Nigeria, including 113 objects from the Dutch State Collection and six from the municipality of Rotterdam. The Dutch government explicitly recognised that the objects had been looted and should not have ended up in the Netherlands.

The question of restitution therefore goes beyond material ownership. It involves the memory of domination, the right to tell the story of one’s own heritage, and the possibility for affected societies to regain control over their history.

And this raises an important question: if museums inherited objects through unequal systems of power, can they really be separated from the political history of those objects?

From royal palace to national museum: when art places are intimately linked to political power

Major European museums also developed within contexts of political power. One striking example of the intertwined relationship between museums and political power is the Louvre. Initially a fortress built under Philip II Augustus around 1190, it became a royal residence in 1364. After the French Revolution, it was dedicated to the arts in 1791 before opening as theMuséum central des Artsin 1793. Over the course of several centuries, a powerful political place became one of the most important art museums belonging to the nation.

Under Napoleon, the relationship between political power and the museum became even more visible. French military conquests were accompanied by the seizure of artworks and artefacts, which enriched French collections. Art itself also contributed to staging French power through official portraits and representations of military victories.

Don’t the « Bonaparte franchissant le Grand–Saint–Bernard » by Jacques-Louis David seem a little too epic? Isn’t Napoleon taller than he was in reality? Don’t the light, the size of the canvas and the position of his body emphasise his power?

In art history, art had long been used as a tool to show power. The museum therefore became more than a place where art was preserved. It could also become a place where the power of a nation was displayed and made visible.

The modern museum thus developed alongside the rise of nation-states. But political power does not only influence what enters the museum. Once objects have entered, another form of power appears: the power to decide how visitors will look at them.

Exhibiting means organising the way we look

The political dimension of museums does not stop with the formation of their collections. It continues in the exhibition itself.

According to the International Council of Museums’ 2022 definition, museums have a range of missions, including research, collecting, conservation, interpretation, exhibition, education and knowledge-sharing.

The word “interpretation” here is central. An exhibition never simply consists of placing objects in a room. It selects, gives titles, brings certain objects together and separates others, classifies and contextualises them. A label provides a date and an origin, a display case creates a hierarchy, a chronology imposes a sequence, and exhibition design creates an atmosphere.

When you visit an exhibition, don’t you better understand its history by following the path and reading the labels? The way objects are organised helps us understand what we are looking at and how we are supposed to connect the different elements together. As Jean Davallon analysed it, the exhibition is also a communication system: objects are organised and connected in order to produce meaning rather than simply explaining them individually.

This is also what Tony Bennett describes through the concept of the “exhibitionary complex” in The Birth of the Museum(1995). Modern museums organise the visitor’s gaze by suggesting what to look at, how to look at it and, more broadly, how to behave within the museum.

The visitor therefore does not enter an empty space and create the meaning of the exhibition alone. A whole system has already been organised before them. And this question also concerns those who are not represented.

In 1989, the Guerrilla Girls denounced the limited presence of women artists at the Metropolitan Museum of Art through their poster Do Women Have to Be Naked to Get into the Met Museum? The figures they highlighted showed that women artists represented less than 4% of artists in the Modern Art sections, while 76% of the nudes depicted women. The poster made visible a contradiction within the museum: women could be extensively represented as subjects, while remaining largely absent as creators.

The selection of artworks therefore also produces absences.

Not exhibiting certain artists, communities, historical periods or interpretations is itself part of constructing a narrative. What is absent can be just as important as what is present.

This is why the museum is not simply a place that reflects history. It participates in deciding which parts of history become visible.

Museums also teach citizens who they are supposed to be

This power becomes even more important when museums participate in the construction of collective and national identities.

In the United States, this educational function accompanied the creation of museums from an early stage.

In 1786, Charles Willson Peale opened the Peale Museum in Philadelphia. Conceived as a commercial enterprise, it also aimed to transmit knowledge about nature, territory and the resources of the young Republic, making it a tool for educating citizens. Farmers, merchants and artisans could learn to observe and understand their environment.

At the end of the 19th century, museums also played a role in integrating immigrant populations. In a country where many newcomers did not speak English, collections and exhibitions could communicate American history, geography and values through images and objects. The museum did not simply tell the story of national identity. It also helped construct a population that shared that identity by showing them the values supposed to be associated with it.

After the American Civil War, this function expanded considerably. Between 1876 and 1926, the number of museums in the United States increased from around 233 to nearly 2,500. Museums therefore became a genuine cultural infrastructure for nation-building. The importance of museums in building national identity is still an ongoing question, as we can see with the Smithsonian and the Trump administration.

The Smithsonian was created by Congress in 1846 from the bequest of James Smithson, with the mission of “increasing and diffusing knowledge”. It now brings together museums, libraries, research centres and the National Zoo. Telling American history through these institutions necessarily means defining what belongs to the history of the nation.

In 2026, as the United States marks the 250th anniversary of its independence, the institution presents itself as having a national role and as preserving the “stories of the nation.”  

Since 2025, Donald Trump and his administration has been accusing the Smithsonian of anti-white biases and overemphasizing on narratives that portray American and Western values as inherently harmful and oppressive. Mr Trump see it as « degrading shared American values ». His administration has also went threw 12 exhibitions before coming back with a list of requested changes to certain exhibitions and programmes because being seen as problematic. The name of the web page « Restoring Truth and Sanity to American History » shows how exhibitions and narratives shared by such an influancial institution is crucial for shaping the cultural identity. Historians and civil rights advocates have challenged this approach, arguing that it risks reducing the complexity of certain historical narratives.

The controversy itself shows how important museum narratives can become. If exhibitions were simply neutral descriptions of the past, why would political authorities seek to intervene in the way they are written, displayed or interpreted?

The narrative produced by a national museum can therefore become a direct issue for political power. But this also reveals another possibility: museums can be used not only to impose a narrative, but also by societies that want to regain control over their own history.

From Latin America to Africa: when museums help to (re)construct national history

The relationship between museums and nation-building also emerged across Latin America following independence.

During the 1820s, many newly independent states created museums devoted to natural history, archaeology, ethnography or history. These institutions helped map territories, identify natural resources, define Indigenous heritage and construct a national historical consciousness.

In Mexico, a national museum was created in 1825 and was explicitly regarded by the first minister, Lucas Alamán, as a tool for public education. In Peru, the national museum founded in 1822 contributed to the construction and strengthening of national identity. In Brazil, the Museu Nacional, founded as early as 1818, initially focused in particular on science and natural resources before being moved, after the fall of the monarchy, into a former imperial palace.

In each of these cases, the museum helped give material form to a territory and establish its heritage.

A museum can therefore be used to shape citizens, but it can also show people where they come from. This is particularly important for countries that have experienced colonisation, where museums can become spaces for taking back control over cultural identity and historical narratives.

In Africa, this function developed within a very different history. Many museums were created during the colonial period to study territories, populations and resources, within systems of knowledge linked to colonial administration. Ethnographic collections were often organised according to categories developed through colonial knowledge systems, sometimes reducing complex societies to fixed ethnic or geographical classifications. After independence, museums therefore faced a complex challenge: how could institutions inherited from colonial rule be transformed into places capable of telling national histories and reflecting local perspectives?

In 1991, Alpha Oumar Konaré argued in particular that African countries should be able to develop forms of conservation and transmission rooted more deeply in their own realities rather than simply reproducing Western models.

In Benin, this reflection is now closely connected to restitution policies. The official request made to France in 2016, the political agreement of 2018 and the French law of 2020 paving the way for certain restitutions placed the ownership of collections at the centre of the debate, but also the conditions under which heritage should be preserved, displayed and transmitted.

Restitution does not simply mean returning an object to a museum. It raises a number of questions: should it be returned to a state, a museum, a community or descendants?

What should happen to objects whose original function was ritual?

The museum thus becomes a place where memory, identity and cultural sovereignty are negotiated.

And again, the same question appears: who has the right to tell the story?

When money enters the museum

The power running through museums is not only political. It is also economic.

The American model has historically relied much more heavily on private funding than the French model. The Museum of Fine Arts in Boston, for example, developed through substantial private support. Major industrial, financial and commercial fortunes contributed to the creation and development of American museums.

J. Pierpont Morgan bought entire collections, influenced the art market and supported several institutions, while Isabella Stewart Gardner built her collection according to an extremely precise personal vision, even imposing rules in her will designed to preserve the arrangement she had created.

Both exercised a form of cultural influence.

Philanthropy can therefore become another way of exercising cultural power: those who finance, collect or donate can help determine what will be preserved and transmitted. Today, this economic dimension also extends to the way institutions operate. Museums seek to attract visitors, increase tourist attendance, build a recognisable brand and organise exhibitions capable of generating significant media attention.

The museum therefore also becomes a cultural, tourist and symbolic product.

This does not necessarily mean that every museum is directly controlled by its funders.

Rather, it reminds us that the museum is part of an economic system as well as a

cultural one. The question of who has the power to decide therefore also includes the question of who has the resources to influence those decisions.

A cultural institution, but also a battlefield

This concentration of different forms of power helps explain the regular criticism and activism directed at museums. According to Françoise Vergès, the museum can be understood as an “ideological, political and economic battlefield”.

In 1968, Marcel Broodthaers created Musée d’Art Moderne, Département des Aigles, a fictional institution that reproduced the codes of the museum in order to expose its mechanisms of power and question its ability to define what deserves to be called art and heritage.

More recent movements, such as the Guerrilla Girls and P.A.I.N.’s campaigns concerning museum funding, have also shifted the focus of protest towards issues of representation, collecting and patronage.

In Hungary, the controversy surrounding the World Press Photo exhibition at the National Museum in 2023 took on a direct political dimension. Five photographs, including images of an LGBTQ+ community in the Philippines, were targeted under Hungary’s “child protection” legislation. Although the exhibition was already restricted to visitors over the age of 18, the government considered the museum’s measures insufficient, and the museum’s director, László L. Simon, was subsequently dismissed.

The question of what can be shown in a museum therefore becomes connected to the question of which values should govern public space.

The museum is no longer simply the place where objects are preserved. It becomes a place where society argues about what should be remembered, how it should be represented, and who has the right to decide.

The museum is not neutral: it is situated

From the cabinet of curiosities to the national museum, from private collections to restitution, from exhibition labels to political intervention, the same logic runs throughout this history.

Objects do not become heritage by themselves. They become heritage because a society decides to select them, preserve them, assign value to them and pass them on. Visitors are not an abstract public either: their access to museums is shaped by social and cultural conditions.

And an exhibition is never simply an accumulation of objects. It constructs a route, a hierarchy, a vocabulary and a narrative.

The museum is therefore both a product of power relations and a place where those relations can be reproduced, discussed or challenged.

The question, then, may not be whether a museum can ever be completely neutral. Its history, collections, funding and exhibition choices inevitably situate it within a society.

But recognising this political dimension does not necessarily mean seeing museums only as instruments of domination. If museums have the power to construct narratives, they also have the power to question the narratives they inherited.

Some institutions are increasingly using this power to bring forgotten artists back into the story, to reconsider genres that have historically been marginalised, and to make visible people who were absent from traditional art histories.

The question of women artists offers a particularly revealing example. The Museo del Prado has developed a long–term project called The Female Perspective, bringing together research, exhibitions, guided tours and other initiatives dedicated to women as artists, patrons, collectors and subjects. Its online project currently identifies 107 objects by women artists in its collections, including works by Artemisia Gentileschi, Sofonisba Anguissola and Lucia Anguissola.

The Prado has also dedicated exhibitions to artists who had received comparatively little attention. In 2016, for example, it presented an exhibition devoted to Clara Peeters, its first exhibition dedicated to a female painter.

Tate has taken a similar approach. Its 2024 exhibition Now You See Us: Women Artists in Britain 1520–1920 brought together artists from the Tudor period to the First World War, showing that women had not simply been occasional or amateur participants in British art history. They were professional artists who exhibited, sold their work and developed careers despite restrictions on their access to artistic training and institutions. These initiatives do not erase the inequalities that shaped the history of museums and art history. They do, however, demonstrate something important: the power of the museum is not necessarily fixed.

If museums have historically participated in deciding who was visible and who was forgotten, they can also participate in changing that balance.

The museum can therefore be understood not only as a place where society decides what is worth remembering, but also as a place where society can question what it has forgotten.

Its political power is not necessarily something to eliminate. It is something to make visible, question and, perhaps, use differently.

If museums have the power to construct a narrative, they also have the power to revise it. As said Suay Aksoy, former President of ICOM, put it in her opening speech at a CIMAM conference in 2019: “Museums do not need to be neutral; they need to be independent.”

 Writtent by Teeva Antivackis

Understanding art and emotion: does understanding art explain away its magic? 

What do you feel when you look at this painting? Anxiety? Melancholy? Admiration? These feelings can come out of nowhere as if a single brushstroke could transport us without explaining anything. 

This whole chemical cocktail can kick in before we understand that the painting probably evokes the passage from life to death. Our first emotion therefore arrives before we even know how to explain it. 

However, does offering you this interpretation of the painting spoil that first feeling? In short, does discovering how a work of art functions bring us closer to it or risk dissolving what fascinated us? 

To understand or not to understand, that is the question 

Art is, above all, a catalyst for emotions. How many of us have felt joy, sadness or anger when encountering a work of art? Sometimes, this emotional journey grows out of what we understand, what we know. For example, in Roberto Benigni’s Life Is Beautiful, knowing the historical context of the Holocaust is one of the things that makes the film so devastating. 

However, knowing or understanding a work of art is not always necessary to be moved. Returning to Böcklin’s Isle of the Dead (Die Toteninsel), we can feel melancholy without understanding its context or meaning. The painting alone allows us to experience something we cannot necessarily explain. The emotion then comes less from what we understand than from what we feel. Yet being moved without understanding does not always stop us from wanting an explanation; sometimes, it makes us even more curious. 

Explaining: it’s in the Human nature 

Human beings, by nature, seek to understand, to know. According to Professor George Loewenstein, curiosity arises when we notice a gap between what we know and what we would like to know. This gap can create a tension that pushes us to look for the missing information. Just look at the millions of views on videos interpreting Bloodborne, a game that is deeply cryptic about the meaning of our journey. The player may come away shaken but with plenty of unanswered questions. As a result, they look for an analysis, something that might finally shed light on what they do not understand. 

Moreover, according to Kruglanski and Webster, “The need for closure is a desire for definite knowledge on some issue.”  Translation: most human brains take comfort in a clear conclusion after being left confused. We have all had that moment when curiosity drives us to look for a quick answer online to a complicated problem. Anyway, once we have found that explanation, what happens to our appreciation of the work? 

Once we understand, what is left of the emotion? 

For someone unfamiliar with a type of art form or a particular work, understanding some of its mechanisms can make it far more rewarding. Take, for example, P. T. Anderson’s One Battle After Another. The film’s climax involves a car chase along a straight, hilly road. The scene is surprisingly entertaining, despite the fact that the two characters are “just” following each other without turning. Once the newcomer understands that much of the scene’s appeal comes from the editing (the alternating points of view, the rapid pace of the cuts) they can then marvel even more at the feat of pulling off this action sequence. As a result, understanding a work can heighten the pleasure art gives us. 

However, clearing up something we do not understand can also be counterproductive. David Lynch, a filmmaker celebrated by his peers, always refused to explain his feature films because, in his view, putting a film into words means destroying the work that went into conveying emotions through cinematic language (through the camera, the editing, etc.) and nipping the beauty of imagination and personal interpretation in the bud. This question also matters in video games, where part of the story is conveyed through what the player does, not just through what they are told.  

For example, if an official explanation of Signalis (a game with considerable emotional weight and a complex world) had clearly established the game’s meaning, wouldn’t it risk replacing an experience the game makes us live through with words? Let me explain: the game tries to convey emotions and ideas through its gameplay (interactivity, what makes video games unique). At one point in the story, our character literally dies and there is nothing the player can do about it: they reach what looks like the final game over. As a result, the credits roll and the viewer is left bewildered by an ending on that note. Except the story actually continues when the player starts a new game (a New Game+). This therefore allows the creator to convey the story (the presence of cycles), unique emotions and the message (the pursuit of love at any cost) through the distinctive features of the 10th art (game over and New Game+). Signalis therefore uses its own video game conventions to make us experience this repetition and the emotions that come with it by involving the player directly in that new beginning, something that simply explaining the story in words cannot recreate. 

However, this view may be too radical. The audience can still be impressed: mystery is only one source of emotion among others. For example, listening to Tchaikovsky’s Swan Lake, Op. 20, Act II, No. 10 gives me chills every time even though the score has no secrets left for me. As a result, understanding how a work of art creates emotion does not mean we stop feeling it, it’s more complex than that. 

Can’t stop the feeling! 

Rest assured, lifting the veil on something we do not understand is not the death of art. Admittedly, some of the mystery may get left by the roadside but that will not stop you from savouring the work in front of you. Of course, everyone has their own limits and tolerances: a glimpse behind the scenes will probably affect some people more than others. No, the real advice is this: keep living with works of art, whether you understand them or not : it will (almost) always be worth it! 

Written by Baptiste

Sources : 

https://www.metmuseum.org/fr/art/collection/search/435683

https://pubmed.ncbi.nlm.nih.gov/8637961/ https://youtu.be/L02GgKKw18E?si=tllMFKvVruMhxWYm 

https://www.cmu.edu/dietrich/sds/docs/loewenstein/PsychofCuriosity.pdf 

Art in the Face of War: The Example of Gaza

In the modern world, social media no longer merely connects people: it shapes public debate.
In the context of Gaza, long kept at a distance from major international newsrooms, these platforms have played a key role. A video goes viral, a photograph circulates, a testimony moves people—and suddenly, the world is watching.

But in times of war, this phenomenon goes far beyond simple opinion exchange. Images are no longer just content: they become evidence. Traces. An attempt to capture history where words sometimes fall short. But social media is not the only driver of change, art is too.

So what can art really do in the face of war?

Cinema: Feeling Rather Than Seeing

Cinema has long played a powerful role in shaping how societies perceive war. It does not simply reflect reality; it interprets, dramatizes, and often influences public opinion. In the context of modern conflicts such as Gaza, cinema becomes not only a storytelling medium but also a political and emotional force that can deeply impact both international understanding and individual mentalities.

First, cinema has the ability to humanize war. News reports often present conflicts through statistics, brief footage, and political discourse, which can create emotional distance. Films, on the other hand, focus on individual lives. They tell stories of families, children, soldiers, and civilians, allowing audiences to connect emotionally. In the case of Gaza, where the conflict is complex and ongoing, cinematic representations can highlight the daily realities of people living under constant tension. By showing personal struggles, fear, loss, and resilience, cinema transforms abstract geopolitical issues into human experiences that viewers can empathize with.

Moreover, cinema can influence how a war is remembered and understood globally. The perspective adopted by filmmakers—whether Palestinian, Israeli, or international—shapes the narrative. This is crucial in a conflict like Gaza, where information is often contested and politicized. Films can either reinforce dominant narratives or challenge them by presenting alternative viewpoints. For example, a film focusing on civilian suffering in Gaza might shift audience perceptions by emphasizing humanitarian concerns over political arguments. In this way, cinema becomes a tool that can question biases and encourage critical thinking.

However, cinema can also simplify or distort reality. Because films are designed to engage audiences, they often rely on dramatic storytelling, clear protagonists, and emotional intensity. This can lead to oversimplification of complex conflicts. In the case of Gaza, where historical, religious, and political dimensions are deeply intertwined, reducing the situation to a binary narrative of “good versus evil” can reinforce stereotypes and misunderstandings. Therefore, while cinema has the power to inform, it also carries the risk of misrepresentation.

Another important impact of cinema is its role in shaping collective memory and long-term mentalities. The images and stories presented on screen can remain in people’s minds for years, influencing how future generations understand a conflict. For viewers who have never experienced war directly, films may become their primary reference point. This is particularly significant for Gaza, as ongoing media coverage combined with cinematic portrayals can create a lasting emotional imprint. These representations can foster empathy and solidarity, but they can also contribute to polarization depending on how the story is told.

Cinema also plays a role in activism and awareness. Documentaries and independent films about Gaza often aim to shed light on underreported aspects of the conflict. They can mobilize audiences, inspire discussions, and even influence public opinion and policy debates. In a globalized world, where social media and streaming platforms allow films to reach wide audiences, the impact of cinema is stronger than ever. A single film can spark international conversations and bring attention to humanitarian issues that might otherwise be overlooked.

Finally, cinema affects individual mentalities by shaping emotional responses. Watching a film about war can evoke empathy, anger, sadness, or even a desire for justice. These emotional reactions can influence how people think about conflict, peace, and human rights. In the context of Gaza, where images of destruction and suffering are already widespread, cinematic storytelling can deepen emotional engagement and encourage viewers to reflect on their own values and beliefs.

In conclusion, cinema has a profound impact on how wars are perceived and understood. In the case of Gaza, it serves as both a window into lived experiences and a powerful force that shapes global narratives and individual mentalities. While it has the potential to foster empathy and awareness, it must also be approached critically, as its influence can both enlighten and mislead.

Take the example of Hind Rajab. Her voice, recorded shortly before her death, became a tragic symbol. One does not hear just a testimony—but fear, innocence, raw humanity.
In a cinema hall, this type of narrative changes everything. The viewer can no longer « scroll. » They are forced to stay, to listen, to feel. Where social media can numb emotion through repetition, cinema imposes silence.

The voice of Hind Rajab  (2025) – Movie Poster © Mime Films

Another illustration: No Other Land.
This documentary follows Palestinians in the West Bank facing evictions and the destruction of their homes. But it does more than show violence. It tells a story. It lingers. It follows lives.
We discover everyday gestures, forms of quiet resistance, moments of dignity amid chaos. It is not fiction, but an immersion into reality. The viewer no longer watches a conflict—they enter a world.

No other land (2024) – Movie Poster © Antipode Films

Another striking example: All That’s Left for You, directed by Cherien Dabis.
Here, the film takes a different path. More intimate. Quieter. Through characters confronted with exile, memory, and identity, it explores what war leaves behind: absences, invisible fractures, lives to rebuild. No dramatic exaggeration. No shock images.
Just looks, silences, suspended moments—and a deeper truth: conflicts do not only destroy places, they transform individuals. The viewer no longer just understands. They feel.

All that’s left of you (2026) – Movie Poster © AMP Filmworks

Other works like Gaza Surf Club or 5 Broken Cameras continue this approach. They show another reality: that of resilience. Lives that continue, despite everything. Cinema thus becomes a bridge between worlds that never meet.

Photography: Capturing the Moment, Marking History

Cinema is not the only medium that raises awareness. War photography captures the raw instant. Figures like Robert Capa or James Nachtwey have shown how a single image can transcend time and leave a lasting impression. In Gaza today, photojournalists like Mohammed Ballas, Mustafa Hassona, and Abed Rahim Khatib document daily life: the ruins, the displacements, the faces.
Their work circulates both in the media and on social networks. Raw. Direct. Unfiltered.
Photography thus becomes an act of resistance. A memory under construction.
The case of Motaz Azaiza is particularly revealing.
Before 2023, he was little known. Then, within a few weeks, his images traveled the world.
What strikes is not just what he shows—but how he shows it. No staging. No distance. Just reality.
His photograph Seeing Her Through My Camera, showing a young girl under the rubble, left a global impact. A single image, and everything becomes tangible: horror, innocence, vulnerability. Today, he testifies internationally. But his wish remains the same: to show Gaza differently. To show life, not just destruction.

Front page of GQ Middle East magazine (December 2023) © Middle East magazine

Why do these images move us so deeply?

When faced with certain images or testimonies, the reaction is immediate: discomfort, emotion, sometimes even shock. But why? Why do some scenes leave a lasting mark while others slide past us without a trace? The answer lies largely in a simple mechanism: identification.

When a face appears, when a voice is heard, the conflict ceases to be abstract. It becomes human. We no longer talk about thousands of victims, but about a single person we can relate to. The emotion comes not just from what is told, but from how it is experienced and perceived.

The human brain is indeed poorly attuned to large numbers. A statistic, however tragic, remains difficult to grasp emotionally. In contrast, a gaze, a silence, an expression—these elements directly activate our empathy. Seeing a child, hearing a ragged breath, observing a gesture of fear or tenderness: these are signals that reconnect us with our own humanity.

Proximity also matters. Even if the conflict is geographically distant, images create an immediate connection. They erase distance. A screen becomes a window. And suddenly, what seemed far away becomes almost intimate.

But this emotional power has a downside. When exposed to strong images repeatedly, the viewer can develop fatigue or even detachment. Emotion, overstimulated, can sometimes dull. This is the paradox of our time: never have we been so exposed to the world’s suffering, and yet it sometimes becomes difficult to feel it fully.

This is where the role of cinema and art becomes crucial. By slowing down the gaze, providing context, and building a narrative, they allow us to move beyond immediate reaction to a deeper understanding. Where a single image can shock or vanish, a story endures.
Thus, it is not only the images that move us—but the way they allow us to recognize ourselves in others.

Concrete Impact: Can Art Really Change Anything?

In the face of large-scale conflicts, a question often arises: what is the practical use of art? Can it truly have an impact, or does it only provoke a fleeting emotion?

At first glance, the answer seems obvious. A film does not stop a war. A photograph does not rebuild a city. A work of art does not directly save lives. Yet, reducing art to its immediate inefficiency misses its true power. Its impact lies elsewhere. More diffuse, slower—but profoundly real.
Art acts first on consciousness. By revealing ignored or invisible realities, it helps bring issues into the public sphere. A documentary, an image, or a testimony can transform a distant situation into a collective concern. They draw attention, spark discussions, and sometimes even influence how media or institutions engage with a conflict.

This awakening can then translate into concrete action. Awareness can lead to mobilizations, donations to humanitarian organizations, or increased pressure on political decision-makers. Art does not directly cause these changes, but it is often the starting point.

However, this impact remains fragile. Emotion does not guarantee engagement. One can be deeply moved… and then move on. In a world saturated with information, even the strongest images can dissolve into the flow.

This is the ambiguity: art has the power to leave a mark, but not always to transform things permanently.

Conclusion: Creating to Remember

Art does not stop bombs. But it prevents erasure. Photography documents. Video testifies. Cinema provides context.

In a world saturated with images, these artistic forms give meaning. They transform the moment into memory. They compel us to see, to understand, to feel. To bear witness is already to resist.
And through every image, every film, every story, art becomes a bulwark against indifference—a way of preserving, despite everything, the humanity of those living at the heart of conflict.

Written by Lucas