From beauty to emotion: how art has changed its face

From beauty to emotion: how art has changed its face

Art history is often seen as a succession of aesthetic movements. However, if we examine this evolution of art from a sociological and economic perspective, we realise that it represents a genuine transformation of its very function within society. Once the benchmark of beauty and an instrument of sublimation, art has gradually broken free from classical representation to explore the realms of the sensory, the conceptual and the intimate.

From the cult of beauty to institutional commissions

For centuries, the value of a work of art was measured by its ability to achieve the ideal of beauty. Whether in Greek sculpture or the great Renaissance altarpieces, the primary aim was to uplift the viewer’s soul through magnificence, technical mastery and the harmony of forms.

Within the political economy of culture, this period corresponded to a commissioned art, shaped by those in power (the Church, the monarchy, and later the rising bourgeoisie). The artist was then a highly skilled craftsman whose work met precise criteria of social and aesthetic validation. The viewer was, above all, a passive contemplator faced with a universally accepted ideal.

The turning point of modernity: challenging the senses and the intellect

Over the centuries, and particularly with industrialisation and the emergence of modern societies, this paradigm has been shattered. The advent of photography freed painting from its mere function of mimetic representation. Artists no longer needed to faithfully reproduce reality; they chose to reinterpret it through the prism of the senses and the mind.

Thus, art shifted towards a radical subjectivity:

•    The expression of the invisible: Works such as Edvard Munch’s *The Scream* no longer sought to be ‘beautiful’; instead, they gave tangible form to auditory and psychological anguish, appealing to the viewer’s sense of hearing and sensory empathy.

•    The intellect and the concept: With the avant-garde movements of the 20th century, the art object became a vehicle for ideas, inviting the public to reflect on the world rather than simply admire technical skill.

To explore this transition in audiences and forms of cultural mediation in greater depth, you can read our article on the challenges facing contemporary cultural mediation.

What impact does this have on today’s viewer?

Today, this shift from an art of ‘visual sublimation’ to an art of ‘sensory and intellectual experience’ is profoundly transforming our relationship with artworks. Museum visitors are no longer there merely to contemplate the frozen beauty of a masterpiece, but to undergo a subjective, and at times disorienting, experience that resonates with their own perceptions.

This shift poses new challenges for cultural institutions and players in the art market, who are torn between the need to democratise access to artworks and the need to maintain a critical stance in the face of art that has become highly conceptual.

How Can Museums Diversify Their Own-Source Revenues?

As public funding becomes increasingly constrained, cultural institutions are exploring new ways to finance their missions.

Facade of the Cité des Sciences et de l’Industrie and the Géode in Paris

One fact is clear: no “musée de France” is currently profitable, with the exception of the Musée Rodin, which is the only one to be entirely self-financed, without government subsidies. The vast majority of museums therefore remain dependent on government support, even as the economic environment becomes increasingly constrained. In July 2026, artists and cultural sector professionals notably called, through a petition, for at least 1% of the State budget to be allocated to culture. Faced with the risk of declining public subsidies, museums are therefore seeking to gradually increase their financial independence, particularly by developing own-source revenues. 

Own-source revenues refer to all income generated by an institution’s activities or directly collected by the institution itself. However, not all museums have the same capacity to generate such revenues. The Louvre and the Musée d’Orsay, for example, generate around 60% of their budgets through own-source revenues, while the Grand Palais approaches 80%. More broadly, within the cultural sector, some institutions go even further: the Château de Chambord, for instance, reaches an own-source revenue ratio of 105%. By contrast, own-source revenues account for less than 30% of the budget of the Cité des sciences et de l’industrie. This difference has very concrete implications for the cost borne by the public sector: each visitor to the Cité costs the public sector approximately €50, compared with only €8 for a visitor to the Musée d’Orsay. These differences therefore raise a central question: how can museums develop their own-source revenues while preserving their cultural mission and ensuring public accessibility?

The Cité des sciences et de l’industrie and a Financial Model Under Pressure

What, then, about the Cité des sciences et de l’industrie? A report published by the French Court of Auditors in July 2026 paints a concerning picture of the financial situation of Universcience, the public institution that brings together the Cité des sciences et de l’industrie and the Palais de la découverte. Between 2018 and 2024, its net result fell from +€4.1 million to -€20.1 million. This deterioration can be explained by a double effect: a 7.1% decline in revenue, notably due to lower visitor numbers during the COVID-19 pandemic and the closure of the Palais de la découverte, combined with a 10.4% increase in expenditure. The Court of Auditors also highlights the need to reassess certain activities and make better use of some of the institution’s spaces, while Universcience must simultaneously finance the renovation of the Cité and the ambitious renovation project for the Palais de la découverte, estimated at more than €50 million.

In this context, two main levers are available: reducing expenditure or increasing revenue. However, while cost-cutting measures can quickly become a source of industrial relations tensions in an institution that has been established for several decades, developing own-source revenues offers an alternative lever. The question is therefore which revenues should be developed. Examples from other cultural institutions show that there is no single model: some have focused on corporate. sponsorship, while others have developed commercial activities, their venues, their brand or the monetisation of their content.



What If Businesses Became True Partners to Museums?

Museum Fabre in Montpellier

The Musée Fabre provides an interesting example of a structured corporate sponsorship model. Established in 2008, its corporate foundation now brings together around thirty regional companies from a range of sectors. Companies commit for three years, contributing €10,000 per year, thereby providing the museum with stable financial support over several years.

These contributions notably help to enrich the museum’s collections: more than 70 works have been acquired for over €3 million in 15 years. To make this commitment attractive to sponsors, the Foundation offers benefits representing up to 25% of the donation amount, including invitations to private events and the possibility of private-hire access to museum spaces.

The value of this scheme therefore extends beyond its cultural dimension: the Foundation also serves as a networking platform where companies can exchange ideas about their activities, business and finance while benefiting from the museum’s privileged setting. Its independence also allows the Foundation to organise three to four events each year according to sponsors’ expectations and to foster the development of a genuine professional network.

The Louvre, meanwhile, has taken a longer-term approach to fundraising. In 2007, it established the first museum endowment fund in France, inspired by Anglo-Saxon endowment funds. The objective is no longer to directly finance a specific project, but rather to build an endowment capable of generating sustainable income over time.

The endowment’s capital is invested and generates financial returns, which are then used to support the museum. According to the French Ministry of Culture, by the end of 2024 the fund held approximately €380 million in assets, with a cumulative performance of 116% since 2011, and had contributed €24 million to the Louvre in 2024.

These two examples show that corporate philanthropy and sponsorship can take different forms: from long-term partnerships with companies to a financial strategy designed to generate sustainable resources.

Ticketing, Retail, Venues: How Far Can Revenue Diversification Go?

Sponsorship is only one lever among many. Some institutions have chosen to diversify their revenue streams by making greater use of their venues, commercial activities and brand.

The Grand Palais generates nearly 80% of its budget through own-source revenues, thanks to a diversification strategy combining ticket sales, venue hire and private events, corporate sponsorship, brand partnerships and the sale of cultural products. It notably has its own publishing house, allowing it to keep this commercial activity in-house rather than outsourcing it, and therefore to retain the revenue it generates when effectively managed. This is particularly relevant at a time when sponsorship strategies are becoming increasingly costly.

The Château de Chambord, meanwhile, reaches 105% in own-source revenues, through a structured revenue-development strategy: a dedicated management team, a five-year economic plan, international audience development, digitalisation and an increase in average visitor spend.

Ticketing accounts for 70% of its own-source revenues, complemented by retail, parking, bicycle rental and catering. Some of these activities are managed directly by Chambord, including two of the site’s restaurants. The institution is also developing its brand through licensing agreements and partnerships.

However, this strategy is also based on a realistic approach: Chambord has, for example, chosen not to manage its online retail operations directly, due to a lack of sufficient in-house expertise. The objective is therefore not to bring every activity in-house, but to determine, for each one, what the institution can realistically manage effectively. These examples therefore raise an essential question: which revenue streams are genuinely suited to the Cité’ model?

What Should the Cité of Tomorrow Look Like? Insights from Emmanuel Ory (Interview from October 2026)

« Space Mission » exhibition at the Cité des Sciences et de l’Industrie

These examples show that cultural institutions have several options when it comes to developing own-source revenues. But what about the Cité des sciences et de l’industrie?

Emmanuel Ory, Deputy Director of Audience Development and Communications at the Cité des sciences et de l’industrie, considers the development of own-source revenues to be “a major issue for the future Cité” , particularly in the context of its renovation. However, the objective should not be reduced to simply “generating revenue” . Rather, it is about building a more diversified economic model by making greater use of the Cité’s assets, whether its spaces, exhibitions, content, brand or expertise. 

The renovation therefore represents an opportunity to “rethink certain spaces, how they are used, visitor journeys and the commercial offer” , while incorporating the development of own-source revenues from the very outset of the future institution’s design. Ultimately, the objective is not simply to “generate more turnover”, but to develop activities that genuinely create value for the institution and “improve the net contribution of each activity”. This requires the ability to measure the profitability of each space in relation to visitor numbers and its commercial potential.

For Emmanuel Ory, the most realistic approach is first to optimise existing resources and develop new revenue streams, according to the Cité’s actual capabilities. There is limited potential for increasing ticket revenue, particularly because of the “acceptable psychological price for visitors and the institution’s accessibility mission.”

The challenge is therefore more about increasing average revenue per visitor and making better use of the institution’s spaces, particularly through private-hire arrangements and concessions. Emmanuel Ory sees particular potential, however, in touring and replicating exhibitions and content. These formats make it possible to showcase the Cité’s productions beyond its own premises, generate new revenue and increase its visibility and reach.

The Court of Auditors also highlights the potential of corporate sponsorship, comparing the Cité with European science institutions rather than with organisations such as the Louvre, donations and external sources accounts for only 4% of Universcience’s resources, compared with 28% at the Science Museum in London and 41% at the Copernicus Science Centre in Warsaw. This demonstrates significant room for development in this area, as well as the potential to engage companies around scientific and industrial themes.

Beyond these more traditional revenue streams, however, the Cité has another asset: its “intangible capital,” as Emmanuel Ory points out. Its scientific and cultural expertise, its ability to design exhibitions and develop interpretation and educational programmes, as well as its educational engineering and project management capabilities, represent valuable forms of expertise that could be further developed and offered to other institutions, local authorities and educational stakeholders.

Emmanuel Ory also stresses the potential of “the brand: “Cité des sciences et de l’industrie” brand is an asset that could be further developed while respecting its positioning and missions.” Partnerships, licensing agreements, merchandise and collaborations could therefore help monetise its reputation, content and expertise while strengthening its visibility and reach.

The issue is therefore not to replicate the models of the Louvre, Chambord or the Grand Palais, but to identify, for the Cité, which activities can genuinely create more value than they cost.

Developing Revenue, But at What Cost?

Facade of the Court of Accounts in Paris

Although developing own-source revenues appears to be an important lever, it cannot be considered independently from expenditure. Cost reduction is not necessarily the preferred solution: in an institution that has been established for several decades, such measures can quickly become a source of industrial relations tensions.

The Cité des sciences et de l’industrie is already facing costly labour relations challenges, notably characterised by a significant number of trade union delegation hours and a high absenteeism rate, as highlighted by the Court of Auditors.

The report also calls on Universcience to consider refocusing its activities and reassessing some of its secondary offerings. The library, which costs €4.9 million per year, as well as the aquarium, the Cité de la santé, the Cité des métiers and the Fab Lab, are all questioned by the Court of Auditors, which considers that some of these activities “move away from the museum’s original mission” and that a “strategic reassessment of the secondary offer is” necessary.

The issue is therefore not necessarily to reduce expenditure across the board, but rather to question the relevance and contribution of each activity to the institution’s overall project. An activity may have genuine cultural or social value while still requiring consideration of its cost, operating model or place within the Cité’s future model.

Own-source revenues should therefore not be viewed as a simple race to increase turnover. Their development instead requires strategic choices: which activities should be maintained? Which should be developed? Which should be outsourced? And, above all, which can genuinely strengthen the institution’s overall project?

The examples of the Musée Fabre, the Louvre, the Grand Palais and Chambord demonstrate the many possibilities available to cultural institutions seeking to diversify their revenues: structuring corporate sponsorship, establishing an endowment fund, developing commercial activities, leveraging their brand, or making better use of their spaces and content. Yet none of these strategies can simply be transferred from one institution to another.

For the Cité des sciences et de l’industrie, the renovation represents an opportunity to rethink its economic model by incorporating this reflection from the very outset of the future institution’s design. Its potential appears to lie less in a significant increase in ticket prices than in its ability to make better use of its spaces, content, exhibitions and brand, and above all of the expertise it has developed over the years.

Ultimately, developing own-source revenues does not mean seeking to make museums profitable at all costs. Rather, it can help them reduce their dependence on public funding and give them greater room for manoeuvre to finance their missions. The challenge is ultimately to strike a balance between financial independence, consistency with the cultural mission and public accessibility. For the Cité, the question may therefore not simply be how to generate more revenue, but rather to determine which activities can create sufficient value to contribute to building the economic model of the Cité of tomorrow.

Loanne Fournel

Webography

Cour des comptes. (2026). Public institution of the Palais de la découverte and the Cité des sciences et de l’industrie (Universcience).

https://www.ccomptes.fr/sites/default/files/2026-07/20260707-S2026-0662-Universcience.pdf

Universcience. (2025). 2025 Activity Report.

https://www.universcience.fr/fileadmin/fileadmin_Universcience/fichiers/connaitre-universcience/_documents/rapports/2025/US_RA25.pdf

Musée Fabre. (n.d.). Musée Fabre Corporate Foundation.

https://www.museefabre.fr/fondation-dentreprise-du-musee-fabre

French Ministry of Culture. (n.d.). Endowment Funds: A Practical Guide.

https://www.culture.gouv.fr/thematiques/mecenat/guide-fonds-de-dotation-en-pratique

Pop Art as Protest: How One Piece became Gen Z’s symbol of resistance

Since the mid-2020’s, the traditional political banners in street protests are surrounded by the drawing of a skull wearing a straw hat. This is the Jolly Roger – the ensign flown by a pirate ship – of Monkey D. Luffy, protagonist of Eiichiro Oda’s manga One Piece.

What began in 1997 as a serialized manga has quietly evolved into one of the strongest visual symbols of global youth culture. For Generation Z, One Piece is no longer just a nostalgic artifact of serial animation; it has been integrated as an iconic framework for resistance and anti-liberalism struggle.

Eiichiro Oda’s social satire

/©Toei Animation / Eiichiro Oda

In the manga, Oda takes great care to satirise authoritarianism through an imaginary world. His iconography is heavily inspired by classical political satire and caricature.

First, the ‘Celestial Dragons’: these characters – visually and fundamentally depicted as the noble class – live above the clouds, draped in white suits, separated from the common world by barriers… They are descendants of the founders of the authoritarian World Government; they own slaves and a lot of privileges; they have their own army that crushes any opposition… 

This is an instantly readable metaphor for socio-economic apartheid that appeals new opponents to some real regimes: this is precisely what Gen Z in Nepal criticises about ‘nepo-kids’. And this is precisely what Oda wanted to stress. His Celestial Dragons are indeed directly inspired from the hierarchy implemented by the caste system of the Edo period (1600-1867).

Furthermore, the institutions of state power – such as Marineford – are meant to appear invincible, drawn with imposing symmetric, operating according to their own rules, imposing themselves on anyone who stands in their way, even though they bear the sign ‘JUSTICE’ on their back – reminiscent of a Ministry of Peace waging war in Orwell’s work?

Phedra Derycke, in his book One Piece: leçons de pouvoir (2023), highlights that if One Piece meets such a success with politicized people, it is because the author drew inspiration in many different cultures (e.g., the islands landscapes inspired by real countries) and included plenty of references that allow us all to see ourselves in it and feel connected to it.

The Straw Hat as modern folk art

©Jolly Roger, officiel de l’équipage de Chapeau de paille ( Straw Hat Pirates).

In such situations of use, a symbol’s power lies in its scalability and reproducibility. The Straw Hat Jolly Roger stands as high-impact graphic design for different reasons: 

  1. Easy to reproduce: as the symbol comes from an originally drawn work, the minimalist shapes and high contrast make it easy to reproduce and instantly recognizable, even if it is spray-painted.
  2. Global application: because the symbol is detached from real-world nations, religions or traditional political parties, it operates as a ‘neutral’ signage which can gather everyone no matter where they come from. An activist in France and a student demonstrator in Thailand can use the same flag to express a shared visual anti-ethos without needing a shared verbal language.
  3. Subversion of the ‘pirate’ motif: historically, pirates represented lawlessness and terror. Oda – and subsequently Gen Z – reclaims the pirate motif as an aesthetic of liberation, defining a pirate not as a criminal but as a freeman who exists outside the control of an oppressive system.

Elisabeth Soulié, an anthropologist who wrote La Génération Z aux rayons X (2020), underlines the “emotional” nature of such “unicity” in this symbol: in a new world paved with technology and social medias, young people come together around a shared imagination that transcends foreign borders. She reminds us that they can mobilise both online and on the streets, thereby increasing their impact.

The Hero who refuses to rule

“I don’t want to conquer anything. I just think the person with the most freedom in this ocean is the Pirate King” (Monkey D. Luffy). Unlike classical heroes who are often saviours or ideological dogmatists, Luffy’s interventions are localized and humanistic. He fights against tyrants not to rule instead of them but to go on himself, and to leave behind him a self-governing community where people can eat and live freely. One example amongst others: in the Arabasta Arc, Luffy sets out to free the people who are dying because of the drought orchestrated by Crocodile – a privateer in the government’s pay, as this injustice fills him with outrage.

The resistance to imposed authority, whether by the Malagasy, the Nepalese or others, finds its counterpart in Oda’s work in a scene etched into the memories of an entire generation: when Luffy breaks the law by striking one of the Celestial Dragons to prevent him from harming innocent people. This scene epitomises the spirit of rebellion.

This reflects a fundamental shift in Gen Z’s cultural art consumption. Young audiences gravitate toward stories centred on mutual aid, decentralized networks and immediate human dignity. 

Pop Culture as the new political canvas

We are witnessing a moment where the boundary between mass media and folk activism has completely dissolved. When street protesters adopt anime iconography, they’re engaging in a form of participatory culture. Commercial media becomes therefore a material for political commentary. They use pop culture as a weapon against oppression and are helped a lot by the universality of the symbols they use, which can be reused by the whole planet.

One Piece provides a language for a whole generation facing existential questions, monopolized wealth and digital surveillance. Painting Luffy’s straw hat onto banners and city walls is a new way to consume – more in consciousness and less in entertainment.

The reappropriation of commercial iconography in contemporary social movements marks a fundamental shift in the semiotics of political resistance. Activists convert fiction into an operational visual grammar. Pop culture provides a pre-existing emotional vocabulary; participants do not need any formal political training to understand what flying the Jolly Roger of Luffy signifies, no more than to understand what wearing a red cloak and white bonnet – from the adaptation in TV series of The Handmaid’s Tale – means for women rights struggle throughout the world. Important point: this new way of protesting democratizes participation to civil opposition in the field of politics.

written by Eloise

H.R. Giger and Alien: How Biomechanical Art Redefined Science-Fiction Horror

The dark imagination of a Swiss artist

When the film Alien by Ridley Scott came out in 1979, people came across a kind of creature entirely new to them. The creature’s long skull, mechanical look, skeletal structure and unpleasant biological features established a completely new conception of the science-fiction monster.

The Swiss artist H.R. Giger was behind this creature, and his biomechanical art had already examined the combination of human bodies, machines and organic shapes. Giger’s contribution to Alien therefore went beyond that of designing a monster; he introduced an artistic universe which had a deep impact on the film’s visual identity.

What role did H.R. Giger’s biomechanical style play in changing the way the creature was designed for Alien and in redefining science-fiction horror ?

Before creating Alien: the birth of Giger’s biomechanical universe

H.R. Giger developed a distinctive visual language well before the film Alien was made. His paintings merged human anatomy with machines, pipes, bones and industrial structures; the strange figures thus created were neither entirely organic nor entirely mechanical. Giger spoke of a world in which the distinction between living organisms and technology appeared to vanish.

A major contribution to the development of this universe was the Necronomicon, a book containing Giger’s artwork which was published in the 1970s. It was when filmmaker Ridley Scott came to see Giger’s work that the imagery from the Necronomicon became especially important.

H.R Giger necronomicon

As shown in the materials taken from the H.R. Giger archive, Scott was fascinated by Giger’s sketches and believed that there was a possibility of using his biomechanical creatures in Alien; a model for the Alien was in fact created on the basis of Giger’s biomechanoid imagery.The creature from Alien was therefore not a thing entirely invented; it was in fact the cinematic extension of an artistic language which Giger had already developed.

From the Necronomicon to the Alien

It is essential to understand Giger’s contribution in relation to Necronomicon and Alien. Instead of coming up with a typical science-fiction monster, Giger came up with something that is hard to classify. The Alien is at the same time biological and mechanical, beautiful and frightening, human and entirely unfamiliar. The monster does not fit the usual picture of one; its long head, dark exoskeleton, and skeletal body go against the traditional notion of a monster. It has no obvious face, no typical expression, and no reassuringly human anatomy. The lack of familiarity makes the creature especially disturbing. There is also a strange relationship between the creature and its surroundings, since the walls, corridors and the interiors of the spacecraft have the same biomechanical features as the Alien itself. What results is that the monster doesn’t just exist in the world of Alien. It appears to be part of it.

Necronom IV, H.R Giger

A monster with no human face

A very notable feature of the Alien’s design is the fact that it has no ordinary human face.

Normally, traditional movie monsters express their emotions through their facial features, but Giger’s Alien is the one that does the opposite. The skull, which is elongated, suggests a sense of intelligence even though it shows us nothing about what the creature is thinking. Since its dark surface takes in light instead of reflecting it, the creature is hard to read visually.

This results in a strange kind of horror since the audience finds it difficult to understand the creature. Ambiguity is therefore used by Giger as a means of creating fear. The Alien is not frightening just due to its aggression; it is frightening because the structure of its body indicates that it obeys biological rules which humans cannot understand.

H.R. Giger in his studio, working on the Xenomorph suit for Ridley Scott’s film Alien

The Human Body Becomes Part of the Horror

Gigers work becomes more disturbing when looking at the relationship between the Alien and the human body. His biomechanical aesthetic constantly mixes artificial forms. In Alien this approach becomes part of the films horror. The creature does not look like a machine pretending to be alive, it looks like an organism that has evolved in a completely different direction.

This idea is particularly visible, in the Aliens lifecycle. The creature emerges from the body during the famous chestburster scene transforming reproduction itself into a source of horror. The scene connects two elements that Giger repeatedly explored in his art: sexuality and death. The human body is no longer presented as something protected and familiar. It becomes vulnerable, penetrable and transformable.

Alien Ridley Scott (1979)

Ridley Scott and H.R. Giger: When Cinema Meets Fine Art

The partnership between Ridley Scott and H.R. Giger is very interesting because it brought an artistic style into popular movies. Ridley Scott did not just use H.R. Gigers art as a picture. H.R. Gigers style affected how the creature looked and how the place around it looked. His way of working helped create the dark, metal and mixed with living things look that makes Alien special.

The H.R. Giger collection says the Alien model is a type of his biomechanoids showing how the movies creature came directly from his art. This teamwork made the line between art and everyday entertainment not so clear. A style made through paintings and sketches became a movie world seen by people.

H.R. Gigers work on Alien was not a small artistic effort. It got attention from the movie business. At the Academy Awards Alien won the Oscar for Visual Effects. H.R. Giger was officially listed as one of the people who got the award along, with Carlo Rambaldi, Brian Johnson, Nick Allder and Denys Ayling. This award is important because it shows how H.R. Gigers different artistic ideas worked in movies.

His work showed that science fiction horror could use ideas from dreams, modern art and new designs of just using old Hollywood ways of making monsters.

Alien: diaries 7/8 (H.R. Giger and Ridley Scott

The Legacy of Giger’s Alien

The influence of Gigers Alien goes further than just the first movie. His style that mixes biology with machines became connected with science-fiction horror and kept on affecting artists, movie makers and people who design things. Giger kept working in the movie industry after Alien, including some projects linked to Poltergeist II, Alien 3 and Species. His collection also shows ideas for science-fiction films.

His artistic world eventually became something you can experience of just looking at. The H.R. Giger Museum Bar, in Gruyères, Switzerland for example was built using the biomechanical style that is connected with his Alien settings and creatures. The ceiling, the walls the floors, the furniture and all the details were made by Giger.

The influence of Alien therefore became part of the world that surrounds Gigers artistic legacy.

Biomechanoid III H.R Giger

Conclusion : When Art Becomes Horror

H.R. Gigers work on Alien changed more than the look of a movie monster. Giger transformed a creature into a concept. Giger mixed organic shapes with machines, sex, death and factory images. The result looked like a creature that did not fit known categories. The success of Alien demonstrated the power of this approach. A visual language originally developed through paintings such, as Necronomicon could become one of the recognizable aesthetics in science‑fiction cinema.

Gigers Alien remains disturbing because Gigers Alien challenges one of our basic assumptions: that we understand what a living body should look like. Gigers greatest achievement was perhaps not creating a monster but creating a form of life that humans could not fully understand.

Written by Thibault

Sources :

https://www.swissinfo.ch/fre/culture/d%C3%A9c%C3%A8s-de-hr-giger-le-p%C3%A8re-suisse-d-alien/38570584

https://fr.wikipedia.org/wiki/Hans_Ruedi_Giger

https://www.radiofrance.fr/franceculture/comment-giger-a-imagine-le-xenomorphe-du-film-alien-3540027

https://www.ina.fr/ina-eclaire-actu/video/pa00001323766/alien

https://fribourg.ch/fr/la-gruyere/musees/hr-giger-museum

https://www.sciencesetavenir.fr/decouvrir/tele-cinema/h-r-giger-createur-d-alien-est-mort_36697

https://www.beauxarts.com/expos/h-r-giger-lanatomie-de-la-terreur

Paramount – Warner : The danger of consolidation in Cultural Industries

In 2022, Elon Musk spent $44 billion to acquire Twitter. For some, it was nothing more than a high-profile business transaction. For others, it was a warning sign. A single billionaire had acquired one of the world’s most influential communication platforms and gained the ability to reshape its rules, its algorithms and, inevitably, part of the public opinion. 

In 2022, Elon Musk bought the social media Twitter for 44 billion dollars and later renamed it X

In Europe, such concentrations of power are generally viewed with greater suspicion. Competition authorities regularly intervene when mergers threaten to distort markets, reduce competition or create excessive dominance, even in the cultural sector.  
In 2022, the planned merger between TF1 and M6 was ultimately abandoned after competition authorities raised concerns that the combined group would dominate the French television advertising market. A few years earlier, the European Commission blocked the merger between Alstom and Siemens Mobility, arguing that the operation would significantly reduce competition in railway signalling and very high-speed trains. In both cases, the reasoning was similar: creating a « national » or « European » champion may sound attractive politically, but not if it comes at the expense of competition, innovation and consumer choice. 

Whether one agrees with that decision or not is almost beside the point. What matters is the principle it illustrates. In France, there are still sectors in which public authorities are willing to say: no, bigger is not always better. No, not every acquisition should be approved simply because the buyer has the money. No, market concentration is not automatically a sign of progress. 
The principle is straightforward: an economy functions best when power is distributed among multiple actors rather than concentrated in a handful of corporations. Economists have long shown that oligopolies and monopolies tend to produce outcomes that are harmful for consumers and society as a whole. With fewer competitors, dominant firms face less pressure to lower prices, improve quality or innovate. Consumers often end up paying more for fewer choices. Workers typically see their bargaining power decline as employers become larger and more concentrated. Over time, economic concentration also translates into political influence, as the largest corporations gain greater ability to shape regulation, lobbying efforts and public debate. 

The United States has increasingly moved in the opposite direction and turned into what some might consider an oligarchy on many levels. Over the past several decades, mergers and acquisitions have created ever-larger conglomerates across technology, finance, agriculture, telecommunications and media. Wealth has concentrated at extraordinary levels. The fortunes of billionaires such as Elon Musk, Jeff Bezos and other members of the American ultra-rich have multiplied while economic power has become increasingly centralized. 

The proposed merger between Paramount and Warner Bros. Discovery is not the most important example of that phenomenon. It does not directly affect healthcare, housing or food prices. But it may be one of the clearest. 
 
Because if regulators are prepared to allow this degree of concentration even in culture, in arts, then what exactly is the limit? 

Founded in 1912, Paramount is one of the oldest and most influential companies in the history of entertainment. Through more than a century of filmmaking, the studio built an extraordinary catalogue including The Godfather, Top Gun, Mission: Impossible and Star Trek. Over time, Paramount expanded far beyond movies. Its parent company, Paramount Global, came to control major television assets such as CBS, Nickelodeon, MTV and Comedy Central, as well as the streaming service Paramount+. 

Yet despite its cultural importance, Paramount entered the streaming era in a weakened position. The transition away from traditional television damaged revenues throughout the media industry, while enormous investments were required to compete with Netflix, Disney and Amazon. Under mounting pressure, controlling shareholder Shari Redstone sought strategic alternatives, eventually agreeing to a deal with Skydance Media, the production company founded by David Ellison. The transaction was announced in July 2024 and ultimately transferredcontrol of Paramount from the Redstone family to companies controlled by the Ellison family. 

The Ellisons are not ordinary investors. David Ellison’s father, Larry Ellison, founded Oracle and is among the wealthiest individuals in the world. Through Skydance and the Paramount deal, the family moved from producing movies to controlling one of Hollywood’s historic giants. 

Officially, the objective was to give Paramount the scale necessary to survive in an increasingly competitive market. But barely had the Paramount acquisition been completed before an even more ambitious project emerged in David Ellison’s head. 

In February 2026, Paramount Skydance Corporation announced an agreement to acquire Warner Bros. Discovery in a transaction valued at approximately $110 billion. The announcement came as a shock because not only was it unexpected, but the amount of the buyout is bigger than the GDP of dozens of countries, and it is large enough to place an unprecedented share of Hollywood’s creative output under a single corporate roof. It would be one of the largest media transactions ever attempted and would create one of the most powerful entertainment conglomerates in modern history.  

 
Founded in 1912, Paramount Pictures is one of Hollywood’s oldest studios. Its acquisition by the Ellison-controlled Skydance marked the beginning of an ambitious strategy to build a larger media empire. 

So, the popular backlash began immediately and critics were fierce. In response, the rationale offered by executives is familiar. The entertainment landscape is changing. Streaming is expensive. Competition is fierce. Larger companies are supposedly better positioned to compete against Netflix, Amazon and other technology giants. Paramount argues that the combination would strengthen investment in content, enhance its streaming business and create a stronger global competitor. 

The problem with that argument is that it has become the standard justification for virtually every merger in modern corporate America. Companies claim they must grow bigger because other companies are already big. Billionaires claim they need more assets because other billionaires have more assets. Conglomerates argue they need more power because they fear competitors with power. 
The result is a permanent cycle of concentration in which nobody ever seems large enough. 

As of September 2026, the merger has not been completed yet and remains entangled in legal and antitrust challenges, with its fate still uncertain. But if approved, the merged company would unite an astonishing collection of media properties under a single corporate umbrella. Paramount Pictures and Warner Bros. Pictures. CBS and CNN. HBO and Paramount+. Nickelodeon, MTV, Comedy Central and Discovery. It would control some of the most valuable intellectual properties in entertainment, including Harry Potter, Game of Thrones, DC Comics, Mission: Impossible, Top Gun, Star Trek and SpongeBob SquarePants.  

But the true significance of the merger lies not in the number of brands or franchises it would control, but in the amount of power it would concentrate. A corporation of this size would enjoy considerable lobbying influence in Washington, giving it greater ability to shape regulations, defend its interests and influence political decision-making. Within the entertainment industry, its leverage would be even greater. It would gain extraordinary power over what projects get financed, which stories reach audiences, which distribution channels survive and what kinds of careers are rewarded.  

Moreover, actors, writers, directors and producers would increasingly find themselves dependent on the decisions of a shrinking number of executives. Thus, in April 2026, more than 1,000 actors, filmmakers and industry professionals signed an open letter opposing the merger. Public signatories included Jane Fonda, Joaquin Phoenix and Mark Ruffalo. Their warning was clear: fewer competitors would mean fewer opportunities for creators, increased pressure on jobs throughout the industry and reduced choice for audiences. 
The opposition extended beyond celebrity activism. The Writers Guild of America became one of the deal’s most vocal opponents, ultimately filing a lawsuit seeking to block the transaction. According to the guild, the combined company would become the largest buyer of original film and television programming in the United States, giving it enormous leverage over writers’ employment opportunities, compensation and working conditions. Their concerns are not merely theoretical. Hollywood has already lived through repeated waves of consolidation. Again and again, executives promised growth. Again and again, workers experienced layoffs, restructuring and cancelled projects. The Writers Guild and other opponents argue that previous mergers often resulted in fewer productions rather than more, despite the optimistic forecasts presented before approval. 

Mark Ruffalo was among more than 1,000 industry professionals who publicly opposed the Paramount-Warner merger in April 2026. 

The danger is not necessarily the abuse of such power, but its existence in the first place. When too much of an industry’s creative output is controlled by a single player, entire trends can be encouraged or discouraged, independent studios can be squeezed out, and economic considerations inevitably take precedence over artistic ones. History shows that large conglomerates do not exist to protect culture or preserve creative diversity; they exist to maximize shareholder value. If closing theaters, reducing production, cancelling projects or prioritizing only the safest franchises becomes the most profitable strategy, investors will expect management to pursue it. 

This is where the debate stops being about entertainment and becomes political. Not political in the partisan sense. Political in the sense that it concerns the distribution of power in society. Culture is not a trivial sector. Movies, television series, documentaries and news organizations influence how societies understand themselves. They shape narratives, identitiesand public conversations. A company that controls HBO, CNN, CBS, Paramount Pictures, Warner Bros., Nickelodeon and an extraordinary portfolio of globally recognized franchises does not simply sell entertainment : It influences culture itself. 

Even if such power is exercised responsibly, the concentration remains remarkable. And if we accept the argument that ever-larger corporations are always necessary, where does it end? 

When one billionaire can purchase a social media network, another can purchase a major newspaper, and media conglomerates can absorb one another into increasingly massive entities, the question is no longer whether economic concentration exists. The question is how much concentration a democracy can tolerate before competition becomes an illusion.  

That is why the Paramount-Warner merger matters even in a symbolic way. Not because it is the biggest transaction in American corporate history. Not because movies and television are as essential as healthcare or housing. 
But because it reveals, through the lens of culture, a broader trend that extends far beyond Hollywood. An economic system that continually rewards concentration will inevitably produce more concentration. More wealth flowing upward. More industries controlled by fewer actors. More influence in fewer hands. More decisions affecting millions of people taken by an increasingly small group of individuals. 

Hollywood may be where this battle is currently being fought. But the question at its heart concerns the entire economy. At what point do we decide that bigger is not better? 
At what point do we decide that competition matters more than consolidation? 

Isn’t it ironic ? America was once the nation that took on Rockefeller and dismantled the Standard Oil in the name of fair competition. Today, faced with ever-larger concentrations of wealth and power, it increasingly behaves as if the lessons of the Sherman Antitrust Act have been forgotten. What was once considered a threat to the public interest is now routinely presented as progress. 

But most importantly and perhaps that is the deeper question raised by this merger : At what point do we stop talking about valuations, synergies and market shares, and start talkingagain about movies, art and meaning, the very things that the people working in this industry are passionate about ? 

Critics of the merger argue that increasingly consolidated media giants may prioritize profitability over the long-term health of the cinema ecosystem. 

The noise raised by this merger prevents us from questioning the fact that culture is now being treated as just another industry among others, expected to generate ever-greater profits, grow ever larger and produce ever faster. Yet, one could argue that the essence of art and creation is the exact antithesis of this rationale. 
In the end, franchises can be bought. Studios can be bought. Art itself cannot. Audiences know that, and they are the sole judges of the quality of the end products. Perhaps the multi-billion-dollar companies better not forget that when growing this much while cutting costs at maximum, or else they could end up disappointed in the return on investment in the future. 

Article written by Vincent Audrain Bonneau

From Objects to Narratives : The Political Power of Museums 

 The museums, between procedees, tools and places of power, who gets to tell History ?  

Are museums really just places of culture?

When you think of museums, what comes to your mind? Most of the time, we generally imagine a place dedicated to preserving and transmitting culture. Whatever the nature of the objects on display, everything seems designed to present visitors with a heritage that existed before them. The museum can therefore appear to be a neutral place, whose sole purpose is to preserve and exhibit heritage.

Yet, as soon as we look at how museums are established, who visits them, and the narratives they produce, this idea of neutrality begins to fade. Even before a visitor walks through the doors, a series of choices has already been made: Which objects should be preserved? Which should be displayed? How should they be classified? What story should be told about them? The history of museums is closely intertwined with that of states, empires, economic elites and the societies they claim to represent.

In Distinction: A Social Critique of the Judgement of Taste (L’Amour de l’art, 1966), Pierre Bourdieu and Alain Darbel show that access to European museums is strongly linked to social background and level of education. Although museums are theoretically open to everyone, patterns of attendance reveal significant disparities. Higher social groups are heavily overrepresented, while working-class visitors account for a much smaller share of museum audiences. The museum is therefore not simply a place where culture is preserved. It is also a social institution, shaped by the society around it and participating in the construction of collective representations.

The question is therefore not simply what museums preserve, but who has the power to decide what deserves to be preserved, how it should be presented, and what visitors are invited to remember.

At the beginning, collecting is already a form of choosing

Long before modern public museums, European cabinets of curiosities in the 16th and 17th centuries are seen as their ancestors. They brought together objects classified asNaturalia,Artificialia,ScientificaorExotica. By selecting, classifying and ranking objects according to the knowledge and representation of their time, they were already making a political act by choosing what deserved to be preserved, valued or considered curious.

The classification “Exotica”, referring to objects seen as rare, curious or unusual because they came from foreign lands, is perhaps one of the clearest examples of this. Through exploration, trade and political expansion, objects were brought back to Europe and placed within European systems of knowledge. Collecting therefore did not simply mean gathering objects. It also meant producing a particular vision of the world.

This process, by which something is removed from its natural or cultural environment and enters the “museum field”, is defined as “muséalisation” by André Desvallées and François Mairesse inKey Concepts of Museology. Once an object is removed from its original context and placed in a museum, its meaning changes. A tool, a ritual object or an everyday object becomes something to be preserved, documented, studied and interpreted. The museum therefore does not only conserve an object. It also gives it a new status and a new meaning.

This can be seen clearly in the collection of Hans Sloane, a British physician and naturalist who worked in Jamaica. He assembled a vast collection of natural and artificial objects. Yet his ability to collect was deeply connected to the colonial and slave economy of Jamaica. Sloane worked as a doctor on plantations worked by enslaved people, and later married the heiress to Jamaican sugar plantations whose profits contributed substantially to his ability to collect. His collections later became a major foundation of what would become the British Museum. The museum itself now acknowledges these links between Sloane’s collecting, slavery and empire.

The British Museum therefore carries, within its collections, the memory of systems of slavery, colonisation and domination. Founded in 1753 and opened to the public in 1759, it presents itself as an institution devoted to universal knowledge. Yet the objects that entered its collections were acquired within very specific historical, economic and political contexts. Even the idea of “universal knowledge” was therefore constructed from a particular point of view.

The Benin Bronzes are another example. Thousands of objects from the Kingdom of Benin were looted following the British attack on Benin City in 1897 and subsequently dispersed among European collections. In 2025, the Netherlands returned 119 Benin objects to Nigeria, including 113 objects from the Dutch State Collection and six from the municipality of Rotterdam. The Dutch government explicitly recognised that the objects had been looted and should not have ended up in the Netherlands.

The question of restitution therefore goes beyond material ownership. It involves the memory of domination, the right to tell the story of one’s own heritage, and the possibility for affected societies to regain control over their history.

And this raises an important question: if museums inherited objects through unequal systems of power, can they really be separated from the political history of those objects?

From royal palace to national museum: when art places are intimately linked to political power

Major European museums also developed within contexts of political power. One striking example of the intertwined relationship between museums and political power is the Louvre. Initially a fortress built under Philip II Augustus around 1190, it became a royal residence in 1364. After the French Revolution, it was dedicated to the arts in 1791 before opening as theMuséum central des Artsin 1793. Over the course of several centuries, a powerful political place became one of the most important art museums belonging to the nation.

Under Napoleon, the relationship between political power and the museum became even more visible. French military conquests were accompanied by the seizure of artworks and artefacts, which enriched French collections. Art itself also contributed to staging French power through official portraits and representations of military victories.

Don’t the « Bonaparte franchissant le Grand–Saint–Bernard » by Jacques-Louis David seem a little too epic? Isn’t Napoleon taller than he was in reality? Don’t the light, the size of the canvas and the position of his body emphasise his power?

In art history, art had long been used as a tool to show power. The museum therefore became more than a place where art was preserved. It could also become a place where the power of a nation was displayed and made visible.

The modern museum thus developed alongside the rise of nation-states. But political power does not only influence what enters the museum. Once objects have entered, another form of power appears: the power to decide how visitors will look at them.

Exhibiting means organising the way we look

The political dimension of museums does not stop with the formation of their collections. It continues in the exhibition itself.

According to the International Council of Museums’ 2022 definition, museums have a range of missions, including research, collecting, conservation, interpretation, exhibition, education and knowledge-sharing.

The word “interpretation” here is central. An exhibition never simply consists of placing objects in a room. It selects, gives titles, brings certain objects together and separates others, classifies and contextualises them. A label provides a date and an origin, a display case creates a hierarchy, a chronology imposes a sequence, and exhibition design creates an atmosphere.

When you visit an exhibition, don’t you better understand its history by following the path and reading the labels? The way objects are organised helps us understand what we are looking at and how we are supposed to connect the different elements together. As Jean Davallon analysed it, the exhibition is also a communication system: objects are organised and connected in order to produce meaning rather than simply explaining them individually.

This is also what Tony Bennett describes through the concept of the “exhibitionary complex” in The Birth of the Museum(1995). Modern museums organise the visitor’s gaze by suggesting what to look at, how to look at it and, more broadly, how to behave within the museum.

The visitor therefore does not enter an empty space and create the meaning of the exhibition alone. A whole system has already been organised before them. And this question also concerns those who are not represented.

In 1989, the Guerrilla Girls denounced the limited presence of women artists at the Metropolitan Museum of Art through their poster Do Women Have to Be Naked to Get into the Met Museum? The figures they highlighted showed that women artists represented less than 4% of artists in the Modern Art sections, while 76% of the nudes depicted women. The poster made visible a contradiction within the museum: women could be extensively represented as subjects, while remaining largely absent as creators.

The selection of artworks therefore also produces absences.

Not exhibiting certain artists, communities, historical periods or interpretations is itself part of constructing a narrative. What is absent can be just as important as what is present.

This is why the museum is not simply a place that reflects history. It participates in deciding which parts of history become visible.

Museums also teach citizens who they are supposed to be

This power becomes even more important when museums participate in the construction of collective and national identities.

In the United States, this educational function accompanied the creation of museums from an early stage.

In 1786, Charles Willson Peale opened the Peale Museum in Philadelphia. Conceived as a commercial enterprise, it also aimed to transmit knowledge about nature, territory and the resources of the young Republic, making it a tool for educating citizens. Farmers, merchants and artisans could learn to observe and understand their environment.

At the end of the 19th century, museums also played a role in integrating immigrant populations. In a country where many newcomers did not speak English, collections and exhibitions could communicate American history, geography and values through images and objects. The museum did not simply tell the story of national identity. It also helped construct a population that shared that identity by showing them the values supposed to be associated with it.

After the American Civil War, this function expanded considerably. Between 1876 and 1926, the number of museums in the United States increased from around 233 to nearly 2,500. Museums therefore became a genuine cultural infrastructure for nation-building. The importance of museums in building national identity is still an ongoing question, as we can see with the Smithsonian and the Trump administration.

The Smithsonian was created by Congress in 1846 from the bequest of James Smithson, with the mission of “increasing and diffusing knowledge”. It now brings together museums, libraries, research centres and the National Zoo. Telling American history through these institutions necessarily means defining what belongs to the history of the nation.

In 2026, as the United States marks the 250th anniversary of its independence, the institution presents itself as having a national role and as preserving the “stories of the nation.”  

Since 2025, Donald Trump and his administration has been accusing the Smithsonian of anti-white biases and overemphasizing on narratives that portray American and Western values as inherently harmful and oppressive. Mr Trump see it as « degrading shared American values ». His administration has also went threw 12 exhibitions before coming back with a list of requested changes to certain exhibitions and programmes because being seen as problematic. The name of the web page « Restoring Truth and Sanity to American History » shows how exhibitions and narratives shared by such an influancial institution is crucial for shaping the cultural identity. Historians and civil rights advocates have challenged this approach, arguing that it risks reducing the complexity of certain historical narratives.

The controversy itself shows how important museum narratives can become. If exhibitions were simply neutral descriptions of the past, why would political authorities seek to intervene in the way they are written, displayed or interpreted?

The narrative produced by a national museum can therefore become a direct issue for political power. But this also reveals another possibility: museums can be used not only to impose a narrative, but also by societies that want to regain control over their own history.

From Latin America to Africa: when museums help to (re)construct national history

The relationship between museums and nation-building also emerged across Latin America following independence.

During the 1820s, many newly independent states created museums devoted to natural history, archaeology, ethnography or history. These institutions helped map territories, identify natural resources, define Indigenous heritage and construct a national historical consciousness.

In Mexico, a national museum was created in 1825 and was explicitly regarded by the first minister, Lucas Alamán, as a tool for public education. In Peru, the national museum founded in 1822 contributed to the construction and strengthening of national identity. In Brazil, the Museu Nacional, founded as early as 1818, initially focused in particular on science and natural resources before being moved, after the fall of the monarchy, into a former imperial palace.

In each of these cases, the museum helped give material form to a territory and establish its heritage.

A museum can therefore be used to shape citizens, but it can also show people where they come from. This is particularly important for countries that have experienced colonisation, where museums can become spaces for taking back control over cultural identity and historical narratives.

In Africa, this function developed within a very different history. Many museums were created during the colonial period to study territories, populations and resources, within systems of knowledge linked to colonial administration. Ethnographic collections were often organised according to categories developed through colonial knowledge systems, sometimes reducing complex societies to fixed ethnic or geographical classifications. After independence, museums therefore faced a complex challenge: how could institutions inherited from colonial rule be transformed into places capable of telling national histories and reflecting local perspectives?

In 1991, Alpha Oumar Konaré argued in particular that African countries should be able to develop forms of conservation and transmission rooted more deeply in their own realities rather than simply reproducing Western models.

In Benin, this reflection is now closely connected to restitution policies. The official request made to France in 2016, the political agreement of 2018 and the French law of 2020 paving the way for certain restitutions placed the ownership of collections at the centre of the debate, but also the conditions under which heritage should be preserved, displayed and transmitted.

Restitution does not simply mean returning an object to a museum. It raises a number of questions: should it be returned to a state, a museum, a community or descendants?

What should happen to objects whose original function was ritual?

The museum thus becomes a place where memory, identity and cultural sovereignty are negotiated.

And again, the same question appears: who has the right to tell the story?

When money enters the museum

The power running through museums is not only political. It is also economic.

The American model has historically relied much more heavily on private funding than the French model. The Museum of Fine Arts in Boston, for example, developed through substantial private support. Major industrial, financial and commercial fortunes contributed to the creation and development of American museums.

J. Pierpont Morgan bought entire collections, influenced the art market and supported several institutions, while Isabella Stewart Gardner built her collection according to an extremely precise personal vision, even imposing rules in her will designed to preserve the arrangement she had created.

Both exercised a form of cultural influence.

Philanthropy can therefore become another way of exercising cultural power: those who finance, collect or donate can help determine what will be preserved and transmitted. Today, this economic dimension also extends to the way institutions operate. Museums seek to attract visitors, increase tourist attendance, build a recognisable brand and organise exhibitions capable of generating significant media attention.

The museum therefore also becomes a cultural, tourist and symbolic product.

This does not necessarily mean that every museum is directly controlled by its funders.

Rather, it reminds us that the museum is part of an economic system as well as a

cultural one. The question of who has the power to decide therefore also includes the question of who has the resources to influence those decisions.

A cultural institution, but also a battlefield

This concentration of different forms of power helps explain the regular criticism and activism directed at museums. According to Françoise Vergès, the museum can be understood as an “ideological, political and economic battlefield”.

In 1968, Marcel Broodthaers created Musée d’Art Moderne, Département des Aigles, a fictional institution that reproduced the codes of the museum in order to expose its mechanisms of power and question its ability to define what deserves to be called art and heritage.

More recent movements, such as the Guerrilla Girls and P.A.I.N.’s campaigns concerning museum funding, have also shifted the focus of protest towards issues of representation, collecting and patronage.

In Hungary, the controversy surrounding the World Press Photo exhibition at the National Museum in 2023 took on a direct political dimension. Five photographs, including images of an LGBTQ+ community in the Philippines, were targeted under Hungary’s “child protection” legislation. Although the exhibition was already restricted to visitors over the age of 18, the government considered the museum’s measures insufficient, and the museum’s director, László L. Simon, was subsequently dismissed.

The question of what can be shown in a museum therefore becomes connected to the question of which values should govern public space.

The museum is no longer simply the place where objects are preserved. It becomes a place where society argues about what should be remembered, how it should be represented, and who has the right to decide.

The museum is not neutral: it is situated

From the cabinet of curiosities to the national museum, from private collections to restitution, from exhibition labels to political intervention, the same logic runs throughout this history.

Objects do not become heritage by themselves. They become heritage because a society decides to select them, preserve them, assign value to them and pass them on. Visitors are not an abstract public either: their access to museums is shaped by social and cultural conditions.

And an exhibition is never simply an accumulation of objects. It constructs a route, a hierarchy, a vocabulary and a narrative.

The museum is therefore both a product of power relations and a place where those relations can be reproduced, discussed or challenged.

The question, then, may not be whether a museum can ever be completely neutral. Its history, collections, funding and exhibition choices inevitably situate it within a society.

But recognising this political dimension does not necessarily mean seeing museums only as instruments of domination. If museums have the power to construct narratives, they also have the power to question the narratives they inherited.

Some institutions are increasingly using this power to bring forgotten artists back into the story, to reconsider genres that have historically been marginalised, and to make visible people who were absent from traditional art histories.

The question of women artists offers a particularly revealing example. The Museo del Prado has developed a long–term project called The Female Perspective, bringing together research, exhibitions, guided tours and other initiatives dedicated to women as artists, patrons, collectors and subjects. Its online project currently identifies 107 objects by women artists in its collections, including works by Artemisia Gentileschi, Sofonisba Anguissola and Lucia Anguissola.

The Prado has also dedicated exhibitions to artists who had received comparatively little attention. In 2016, for example, it presented an exhibition devoted to Clara Peeters, its first exhibition dedicated to a female painter.

Tate has taken a similar approach. Its 2024 exhibition Now You See Us: Women Artists in Britain 1520–1920 brought together artists from the Tudor period to the First World War, showing that women had not simply been occasional or amateur participants in British art history. They were professional artists who exhibited, sold their work and developed careers despite restrictions on their access to artistic training and institutions. These initiatives do not erase the inequalities that shaped the history of museums and art history. They do, however, demonstrate something important: the power of the museum is not necessarily fixed.

If museums have historically participated in deciding who was visible and who was forgotten, they can also participate in changing that balance.

The museum can therefore be understood not only as a place where society decides what is worth remembering, but also as a place where society can question what it has forgotten.

Its political power is not necessarily something to eliminate. It is something to make visible, question and, perhaps, use differently.

If museums have the power to construct a narrative, they also have the power to revise it. As said Suay Aksoy, former President of ICOM, put it in her opening speech at a CIMAM conference in 2019: “Museums do not need to be neutral; they need to be independent.”

 Writtent by Teeva Antivackis

Understanding art and emotion: does understanding art explain away its magic? 

What do you feel when you look at this painting? Anxiety? Melancholy? Admiration? These feelings can come out of nowhere as if a single brushstroke could transport us without explaining anything. 

This whole chemical cocktail can kick in before we understand that the painting probably evokes the passage from life to death. Our first emotion therefore arrives before we even know how to explain it. 

However, does offering you this interpretation of the painting spoil that first feeling? In short, does discovering how a work of art functions bring us closer to it or risk dissolving what fascinated us? 

To understand or not to understand, that is the question 

Art is, above all, a catalyst for emotions. How many of us have felt joy, sadness or anger when encountering a work of art? Sometimes, this emotional journey grows out of what we understand, what we know. For example, in Roberto Benigni’s Life Is Beautiful, knowing the historical context of the Holocaust is one of the things that makes the film so devastating. 

However, knowing or understanding a work of art is not always necessary to be moved. Returning to Böcklin’s Isle of the Dead (Die Toteninsel), we can feel melancholy without understanding its context or meaning. The painting alone allows us to experience something we cannot necessarily explain. The emotion then comes less from what we understand than from what we feel. Yet being moved without understanding does not always stop us from wanting an explanation; sometimes, it makes us even more curious. 

Explaining: it’s in the Human nature 

Human beings, by nature, seek to understand, to know. According to Professor George Loewenstein, curiosity arises when we notice a gap between what we know and what we would like to know. This gap can create a tension that pushes us to look for the missing information. Just look at the millions of views on videos interpreting Bloodborne, a game that is deeply cryptic about the meaning of our journey. The player may come away shaken but with plenty of unanswered questions. As a result, they look for an analysis, something that might finally shed light on what they do not understand. 

Moreover, according to Kruglanski and Webster, “The need for closure is a desire for definite knowledge on some issue.”  Translation: most human brains take comfort in a clear conclusion after being left confused. We have all had that moment when curiosity drives us to look for a quick answer online to a complicated problem. Anyway, once we have found that explanation, what happens to our appreciation of the work? 

Once we understand, what is left of the emotion? 

For someone unfamiliar with a type of art form or a particular work, understanding some of its mechanisms can make it far more rewarding. Take, for example, P. T. Anderson’s One Battle After Another. The film’s climax involves a car chase along a straight, hilly road. The scene is surprisingly entertaining, despite the fact that the two characters are “just” following each other without turning. Once the newcomer understands that much of the scene’s appeal comes from the editing (the alternating points of view, the rapid pace of the cuts) they can then marvel even more at the feat of pulling off this action sequence. As a result, understanding a work can heighten the pleasure art gives us. 

However, clearing up something we do not understand can also be counterproductive. David Lynch, a filmmaker celebrated by his peers, always refused to explain his feature films because, in his view, putting a film into words means destroying the work that went into conveying emotions through cinematic language (through the camera, the editing, etc.) and nipping the beauty of imagination and personal interpretation in the bud. This question also matters in video games, where part of the story is conveyed through what the player does, not just through what they are told.  

For example, if an official explanation of Signalis (a game with considerable emotional weight and a complex world) had clearly established the game’s meaning, wouldn’t it risk replacing an experience the game makes us live through with words? Let me explain: the game tries to convey emotions and ideas through its gameplay (interactivity, what makes video games unique). At one point in the story, our character literally dies and there is nothing the player can do about it: they reach what looks like the final game over. As a result, the credits roll and the viewer is left bewildered by an ending on that note. Except the story actually continues when the player starts a new game (a New Game+). This therefore allows the creator to convey the story (the presence of cycles), unique emotions and the message (the pursuit of love at any cost) through the distinctive features of the 10th art (game over and New Game+). Signalis therefore uses its own video game conventions to make us experience this repetition and the emotions that come with it by involving the player directly in that new beginning, something that simply explaining the story in words cannot recreate. 

However, this view may be too radical. The audience can still be impressed: mystery is only one source of emotion among others. For example, listening to Tchaikovsky’s Swan Lake, Op. 20, Act II, No. 10 gives me chills every time even though the score has no secrets left for me. As a result, understanding how a work of art creates emotion does not mean we stop feeling it, it’s more complex than that. 

Can’t stop the feeling! 

Rest assured, lifting the veil on something we do not understand is not the death of art. Admittedly, some of the mystery may get left by the roadside but that will not stop you from savouring the work in front of you. Of course, everyone has their own limits and tolerances: a glimpse behind the scenes will probably affect some people more than others. No, the real advice is this: keep living with works of art, whether you understand them or not : it will (almost) always be worth it! 

Written by Baptiste

Sources : 

https://www.metmuseum.org/fr/art/collection/search/435683

https://pubmed.ncbi.nlm.nih.gov/8637961/ https://youtu.be/L02GgKKw18E?si=tllMFKvVruMhxWYm 

https://www.cmu.edu/dietrich/sds/docs/loewenstein/PsychofCuriosity.pdf 

Art in the Face of War: The Example of Gaza

In the modern world, social media no longer merely connects people: it shapes public debate.
In the context of Gaza, long kept at a distance from major international newsrooms, these platforms have played a key role. A video goes viral, a photograph circulates, a testimony moves people—and suddenly, the world is watching.

But in times of war, this phenomenon goes far beyond simple opinion exchange. Images are no longer just content: they become evidence. Traces. An attempt to capture history where words sometimes fall short. But social media is not the only driver of change, art is too.

So what can art really do in the face of war?

Cinema: Feeling Rather Than Seeing

Cinema has long played a powerful role in shaping how societies perceive war. It does not simply reflect reality; it interprets, dramatizes, and often influences public opinion. In the context of modern conflicts such as Gaza, cinema becomes not only a storytelling medium but also a political and emotional force that can deeply impact both international understanding and individual mentalities.

First, cinema has the ability to humanize war. News reports often present conflicts through statistics, brief footage, and political discourse, which can create emotional distance. Films, on the other hand, focus on individual lives. They tell stories of families, children, soldiers, and civilians, allowing audiences to connect emotionally. In the case of Gaza, where the conflict is complex and ongoing, cinematic representations can highlight the daily realities of people living under constant tension. By showing personal struggles, fear, loss, and resilience, cinema transforms abstract geopolitical issues into human experiences that viewers can empathize with.

Moreover, cinema can influence how a war is remembered and understood globally. The perspective adopted by filmmakers—whether Palestinian, Israeli, or international—shapes the narrative. This is crucial in a conflict like Gaza, where information is often contested and politicized. Films can either reinforce dominant narratives or challenge them by presenting alternative viewpoints. For example, a film focusing on civilian suffering in Gaza might shift audience perceptions by emphasizing humanitarian concerns over political arguments. In this way, cinema becomes a tool that can question biases and encourage critical thinking.

However, cinema can also simplify or distort reality. Because films are designed to engage audiences, they often rely on dramatic storytelling, clear protagonists, and emotional intensity. This can lead to oversimplification of complex conflicts. In the case of Gaza, where historical, religious, and political dimensions are deeply intertwined, reducing the situation to a binary narrative of “good versus evil” can reinforce stereotypes and misunderstandings. Therefore, while cinema has the power to inform, it also carries the risk of misrepresentation.

Another important impact of cinema is its role in shaping collective memory and long-term mentalities. The images and stories presented on screen can remain in people’s minds for years, influencing how future generations understand a conflict. For viewers who have never experienced war directly, films may become their primary reference point. This is particularly significant for Gaza, as ongoing media coverage combined with cinematic portrayals can create a lasting emotional imprint. These representations can foster empathy and solidarity, but they can also contribute to polarization depending on how the story is told.

Cinema also plays a role in activism and awareness. Documentaries and independent films about Gaza often aim to shed light on underreported aspects of the conflict. They can mobilize audiences, inspire discussions, and even influence public opinion and policy debates. In a globalized world, where social media and streaming platforms allow films to reach wide audiences, the impact of cinema is stronger than ever. A single film can spark international conversations and bring attention to humanitarian issues that might otherwise be overlooked.

Finally, cinema affects individual mentalities by shaping emotional responses. Watching a film about war can evoke empathy, anger, sadness, or even a desire for justice. These emotional reactions can influence how people think about conflict, peace, and human rights. In the context of Gaza, where images of destruction and suffering are already widespread, cinematic storytelling can deepen emotional engagement and encourage viewers to reflect on their own values and beliefs.

In conclusion, cinema has a profound impact on how wars are perceived and understood. In the case of Gaza, it serves as both a window into lived experiences and a powerful force that shapes global narratives and individual mentalities. While it has the potential to foster empathy and awareness, it must also be approached critically, as its influence can both enlighten and mislead.

Take the example of Hind Rajab. Her voice, recorded shortly before her death, became a tragic symbol. One does not hear just a testimony—but fear, innocence, raw humanity.
In a cinema hall, this type of narrative changes everything. The viewer can no longer « scroll. » They are forced to stay, to listen, to feel. Where social media can numb emotion through repetition, cinema imposes silence.

The voice of Hind Rajab  (2025) – Movie Poster © Mime Films

Another illustration: No Other Land.
This documentary follows Palestinians in the West Bank facing evictions and the destruction of their homes. But it does more than show violence. It tells a story. It lingers. It follows lives.
We discover everyday gestures, forms of quiet resistance, moments of dignity amid chaos. It is not fiction, but an immersion into reality. The viewer no longer watches a conflict—they enter a world.

No other land (2024) – Movie Poster © Antipode Films

Another striking example: All That’s Left for You, directed by Cherien Dabis.
Here, the film takes a different path. More intimate. Quieter. Through characters confronted with exile, memory, and identity, it explores what war leaves behind: absences, invisible fractures, lives to rebuild. No dramatic exaggeration. No shock images.
Just looks, silences, suspended moments—and a deeper truth: conflicts do not only destroy places, they transform individuals. The viewer no longer just understands. They feel.

All that’s left of you (2026) – Movie Poster © AMP Filmworks

Other works like Gaza Surf Club or 5 Broken Cameras continue this approach. They show another reality: that of resilience. Lives that continue, despite everything. Cinema thus becomes a bridge between worlds that never meet.

Photography: Capturing the Moment, Marking History

Cinema is not the only medium that raises awareness. War photography captures the raw instant. Figures like Robert Capa or James Nachtwey have shown how a single image can transcend time and leave a lasting impression. In Gaza today, photojournalists like Mohammed Ballas, Mustafa Hassona, and Abed Rahim Khatib document daily life: the ruins, the displacements, the faces.
Their work circulates both in the media and on social networks. Raw. Direct. Unfiltered.
Photography thus becomes an act of resistance. A memory under construction.
The case of Motaz Azaiza is particularly revealing.
Before 2023, he was little known. Then, within a few weeks, his images traveled the world.
What strikes is not just what he shows—but how he shows it. No staging. No distance. Just reality.
His photograph Seeing Her Through My Camera, showing a young girl under the rubble, left a global impact. A single image, and everything becomes tangible: horror, innocence, vulnerability. Today, he testifies internationally. But his wish remains the same: to show Gaza differently. To show life, not just destruction.

Front page of GQ Middle East magazine (December 2023) © Middle East magazine

Why do these images move us so deeply?

When faced with certain images or testimonies, the reaction is immediate: discomfort, emotion, sometimes even shock. But why? Why do some scenes leave a lasting mark while others slide past us without a trace? The answer lies largely in a simple mechanism: identification.

When a face appears, when a voice is heard, the conflict ceases to be abstract. It becomes human. We no longer talk about thousands of victims, but about a single person we can relate to. The emotion comes not just from what is told, but from how it is experienced and perceived.

The human brain is indeed poorly attuned to large numbers. A statistic, however tragic, remains difficult to grasp emotionally. In contrast, a gaze, a silence, an expression—these elements directly activate our empathy. Seeing a child, hearing a ragged breath, observing a gesture of fear or tenderness: these are signals that reconnect us with our own humanity.

Proximity also matters. Even if the conflict is geographically distant, images create an immediate connection. They erase distance. A screen becomes a window. And suddenly, what seemed far away becomes almost intimate.

But this emotional power has a downside. When exposed to strong images repeatedly, the viewer can develop fatigue or even detachment. Emotion, overstimulated, can sometimes dull. This is the paradox of our time: never have we been so exposed to the world’s suffering, and yet it sometimes becomes difficult to feel it fully.

This is where the role of cinema and art becomes crucial. By slowing down the gaze, providing context, and building a narrative, they allow us to move beyond immediate reaction to a deeper understanding. Where a single image can shock or vanish, a story endures.
Thus, it is not only the images that move us—but the way they allow us to recognize ourselves in others.

Concrete Impact: Can Art Really Change Anything?

In the face of large-scale conflicts, a question often arises: what is the practical use of art? Can it truly have an impact, or does it only provoke a fleeting emotion?

At first glance, the answer seems obvious. A film does not stop a war. A photograph does not rebuild a city. A work of art does not directly save lives. Yet, reducing art to its immediate inefficiency misses its true power. Its impact lies elsewhere. More diffuse, slower—but profoundly real.
Art acts first on consciousness. By revealing ignored or invisible realities, it helps bring issues into the public sphere. A documentary, an image, or a testimony can transform a distant situation into a collective concern. They draw attention, spark discussions, and sometimes even influence how media or institutions engage with a conflict.

This awakening can then translate into concrete action. Awareness can lead to mobilizations, donations to humanitarian organizations, or increased pressure on political decision-makers. Art does not directly cause these changes, but it is often the starting point.

However, this impact remains fragile. Emotion does not guarantee engagement. One can be deeply moved… and then move on. In a world saturated with information, even the strongest images can dissolve into the flow.

This is the ambiguity: art has the power to leave a mark, but not always to transform things permanently.

Conclusion: Creating to Remember

Art does not stop bombs. But it prevents erasure. Photography documents. Video testifies. Cinema provides context.

In a world saturated with images, these artistic forms give meaning. They transform the moment into memory. They compel us to see, to understand, to feel. To bear witness is already to resist.
And through every image, every film, every story, art becomes a bulwark against indifference—a way of preserving, despite everything, the humanity of those living at the heart of conflict.

Written by Lucas

AI and the Music Industry: Creation, Copyright, and the Fight for Value

In only a few years, artificial intelligence has moved from the margins of music production to the center of one of the industry’s biggest controversies. Tools such as Suno now let users generate complete songs from simple natural-language prompts, with vocals, instrumentation, structure, and style produced in minutes. At the same time, streaming platforms are being flooded with synthetic content. Deezer said in January 2026 that it was receiving more than 60,000 fully AI-generated tracks per day, representing roughly 39% of all daily uploads on the platform. This is no longer a niche experiment. It is a structural transformation that raises difficult questions about authorship, artist remuneration, copyright, transparency, and even the meaning of art itself.

What makes this moment especially disruptive is not just that AI can assist musicians, but that it can imitate a whole production chain that used to require writers, composers, singers, instrumentalists, engineers, and studios. Suno openly markets the fact that users can describe a genre, mood, lyrics, instrumentation, tempo, and structure, and receive a finished track in return. In advanced modes, users can refine sections, create variations, extract stems, and edit outputs further. The technological barrier to producing a polished song has therefore fallen dramatically. That can be empowering for amateurs, content creators, and independent artists with limited resources. But it also means that the supply of “music” can now expand at industrial scale, much faster than human demand, attention, or curation can keep up. 

This has immediate consequences for artist remuneration. Music streaming already operates in a crowded attention economy where visibility is scarce and royalty pools are finite. Deezer’s data suggests the problem is not merely aesthetic saturation but economic manipulation: although AI-generated tracks accounted for only a small share of total platform streams, up to 85% of streams on AI-generated music were detected as fraudulent in 2025 and removed from the royalty pool. In other words, AI music is not only competing with human artists for audience attention; in many cases it is being mass-uploaded and artificially streamed to siphon money away from real creators. That makes the debate over AI in music not just a cultural issue, but a distribution-of-income issue. 

The broader financial outlook is also worrying for creators. A 2024 CISAC study projected that by 2028 music creators could have 24% of their revenues at risk, with generative AI music expected to capture around 20% of traditional streaming revenues and about 60% of music library revenues. CISAC’s argument is that creators face a double loss: first, their works may be used without authorization to train models; second, AI-generated outputs may then substitute for human-made works in the market. Even if some of these projections prove too pessimistic, the direction is clear. If AI systems can produce cheap, endless, “good enough” music for background playlists, ads, creator videos, and stock libraries, the sectors most dependent on volume rather than superstar identity are especially exposed.

That leads to the next crucial question: how are these systems trained? The answer is still partly opaque, and that opacity is one of the industry’s core complaints. The European Commission has acknowledged that general-purpose AI models are trained on large quantities of data while there is still limited information available about the origin of that data. WIPO has similarly noted that AI datasets are often assembled from publicly available internet sources, which can include copyright-protected works such as music. In June 2024, major record companies sued Suno and Udio, alleging that the services copied vast quantities of copyrighted recordings without permission in order to build systems capable of generating convincing imitations of human recordings. These are allegations, not final court findings, but they show why training data has become the legal fault line of the entire debate. 

Once a song is generated, another question appears: can it be protected? In the United States, current guidance is relatively clear on one point: purely AI-generated output does not receive copyright protection simply because a user typed a prompt. The U.S. Copyright Office’s 2025 report states that prompts alone do not provide sufficient control under current technology, and that simple prompting is generally insufficient to make the user the author of the generated result. However, the Office also explains that copyright can subsist in the human parts of an AI-assisted work: for example, when a creator contributes original expressive material, or creatively selects, arranges, edits, or modifies AI-generated content. The practical consequence is that AI can be a tool inside a protected work, but a fully machine-generated song with no meaningful human authorship is on much shakier ground. 

In Europe, the situation is less settled. A 2025 study commissioned by the European Parliament described the status of AI-generated content in EU copyright law as uncertain and argued that the current legal framework was not designed for the expressive and synthetic nature of generative AI training. The same study emphasized the EU’s human-centered conception of authorship and recommended clear rules on transparency, opt-outs, fair remuneration, and licensing. Separately, the EU AI Act has already begun imposing transparency and copyright-related obligations on providers of general-purpose AI models, including requirements connected to summarizing training content. That does not solve the ownership question of every AI-generated song, but it marks a shift: regulators are increasingly focusing not only on outputs, but also on the data pipelines and business models behind them.

The hardest question may be the least legal one: is AI-generated music still art? The answer depends on what one thinks art is. If art is simply the production of pleasant patterns of sound, then AI can certainly produce something art-like. But if art involves intention, lived experience, vulnerability, interpretation, and the expression of a consciousness situated in the world, then AI-generated music remains derivative rather than fully artistic. It may simulate style, but it does not experience heartbreak, faith, grief, political anger, or joy. That does not mean AI has no place in artistic practice. It means the human role becomes decisive. Significantly, music fans themselves still place high value on that human role: IFPI’s global consumer research found strong support for restrictions on AI cloning and for requiring permission before artists’ music or vocals are used by AI systems.

That said, treating AI only as a threat would be too simplistic. AI can also function as an assistive technology. The U.S. Copyright Office explicitly states that using AI as a tool does not by itself eliminate copyright protection for a larger human-authored work. In practice, musicians may use AI to prototype melodies, generate demo arrangements, test genres, separate stems, brainstorm lyrics, or overcome technical and financial constraints. For independent creators, that can mean faster iteration and lower production costs. For disabled artists or creators without formal training, it can increase access to musical expression. The real divide, then, may not be between “AI music” and “real music,” but between AI used as a creative instrument under human direction and AI used as an automated substitute for creative labor. 

Looking ahead, the most likely future for the sector is not total prohibition, but segmentation. One part of the market will keep pushing low-cost, mass-produced synthetic content, especially where music serves as functional background rather than authored expression. Another part will move toward licensing, filtering, attribution, and controlled commercial ecosystems. Deezer is already tagging and excluding AI-generated music from recommendations while selling detection technology to the broader industry. Universal Music Group, meanwhile, announced in late 2025 that it had settled litigation with Udio and would collaborate on a licensed AI music creation platform trained on authorized music. These developments suggest that the music business is slowly moving from a simple “AI yes or no” debate toward a more concrete model: licensed inputs, transparent systems, filtered outputs, and clearer revenue-sharing mechanisms. 

This shift is happening inside a music industry that is still growing. IFPI reported that global recorded music revenues reached $31.7 billion in 2025, the eleventh consecutive year of growth. That matters because AI is not entering a collapsing market with nothing left to defend; it is entering a successful, streaming-led ecosystem in which rights, catalogues, recommendation systems, and audience trust already carry enormous value. The central question is therefore not whether AI will be part of music’s future. It already is. The question is whether that future will be organized around extraction or around consent. If the rules remain weak, AI may devalue music by overwhelming platforms with cheap supply and undermining creator income. If the rules become clearer, AI could remain a powerful tool without destroying the economic and moral foundations of musical creation.

In the end, AI forces the music industry to confront what it truly wants to protect. If music is treated only as content, then automated generation will always look like efficient progress. But if music is understood as culture, labor, identity, and human expression, then the industry cannot accept a model in which machines are trained on creators’ works without permission and then used to outcompete them. The future of the sector will likely depend on four pillars: transparency about training data, enforceable authorization rules, protection for genuine human authorship, and remuneration systems that prevent value from being transferred wholesale from artists to AI firms. The debate is therefore not really about whether AI can make music. It is about whether the industry can build a future in which technology serves creativity instead of replacing it.

Written by Antoine

The 57th Rencontres d’Arles: Rereading the World and History

I. Introduction

Every summer, the ancient city of Arles becomes the international epicenter of photography. Founded in 1970 by Lucien Clergue, Michel Tournier, and Jean-Maurice Rouquette, the Rencontres take over various venues throughout the city.

Balancing exhibitions by the most prestigious photographers with the discovery of emerging artists, the festival aims to provide the general public with access to the « Image. » However, it also serves as a witness to shifts in how images are processed, new usages, and the integration of emerging technologies.

The festival’s evolution has been marked by several key milestones. In 1987, a partnership with Kodak introduced a diversity of contemporary photography through moving images, large formats, and various printing supports (canvas, plexiglass, etc.). This period also marked a departure from classic black-and-white artistic photography toward a greater emphasis on color works. In 2019, the festival celebrated its 50th anniversary, and by 2023, an agreement with the municipality allowed it to occupy a dozen exhibition sites, such as the Espace Van Gogh and the Cryptoportiques.

Love Actually (2003) – Movie Poster © Film production company

Regarding its economic model, the Rencontres stands apart from other summer festivals: co-productions and self-financing (at 58%) are its major levers. Public subsidies account for only 27%, a stark contrast to the Festival d’Avignon, for example, which counts only 38% in own-source revenue. Another specificity is its list of high-profile financial partners such as Kering, Louis Roederer, and the BMW Group, alongside numerous institutions. Today, the festival is no longer just a summer event but has acquired the status of a player in « cultural permanence » through the acquisition of year-round venues.In 2026, under the title « Worlds to Reread » (Des mondes à relire), the festival engages in an almost archaeological process: using photography to « reread the complexity of the world through side roads. »

II. The Legacy of 2025: Photography as an Act of Resistance

The year 2025 had already introduced the notion of rereading dominant narratives through the prism of identity, memory, and representation. Under the theme « Unruly Images » (Images Indociles), the festival took on a radically political dimension. The focus on Brazil and indigenous struggles left a lasting impression, positioned as a bulwark against cultural invisibilization.

These « dominant narratives » are rooted in rising nationalism, a surge in nihilism, and increased global warming. The festival sought to respond through a celebration of revolt and insubordination, spanning from Australia to Brazil, via North America and the Caribbean.

Futurs ancestraux : scène contemporaine Brésilienne
Credit : Love Actually (2003) – Movie Poster © Film production company

Several exhibitions were dedicated to Brazil, including « To Ancestral Futures, » which questioned colonial heritage and the struggles of Afro-Brazilian, Indigenous, and LGBT communities. A second exhibition celebrated modernist photography, featuring works by Claudia Andujar for her efforts with the Yanomami people. Feminism was also at the forefront in 2025 within the « Family Histories » section, notably featuring Camille Lévêque and Diana Markosian. Markosian’s series Santa Barbara (Le Découpage) revealed themes of fatherly absence, mystery, and the notion of lost time.

« Unruly Images » was a success; the festival’s professional week welcomed 23,000 spectators, a 15% increase in one year. The choice to blend arts, incorporating acrobats, literature, and journalism with guests like Édouard Louis and Wajdi Mouawad, gave the festival newfound depth and legitimacy.

This « unruliness » acted as a catharsis, paving the way for 2026. While 2025 showcased those who struggle, 2026 focuses on the « decolonization of the gaze. » It analyzes the mechanisms, via archives and textbooks, that erased those struggles. The objective of the new edition is to establish a visual archaeology to relearn how to view hegemonic narratives.

III. 2026: The Archaeology of the Gaze and « Worlds to Reread »

Love Actually (2003) – Movie Poster © Film production company

The central thread of this year rests on a powerful idea: our family albums, colonial archives, and image banks are not neutral. They tell a story written by the victors or the dominant classes. This 57th edition anchors itself in various territories, particularly the African continent and the Mediterranean.

The colonial dimension is paramount for this edition. The flagship exhibition dedicated to Paul Strand (1890–1976) and James Barnor in Ghana perfectly illustrates this intent. By revisiting shots from the late 1950s, the festival does more than offer a simple retrospective; it confronts these images with contemporary Ghanaian photographers to analyze how the Western eye constructed a specific mythology of Africa.

Sammy Baloji, Paysage Prisme : Une traversée Katangaise
Credit : Love Actually (2003) – Movie Poster © Film production company

The emphasis on Africa and the Mediterranean is not merely a thematic trend; it is a response to the urgent need to decenter the gaze. For decades, Arles was a bastion of European humanist or American documentary photography. By inviting figures like James Barnor or the heirs of the Maison Khadda studio, the festival operates as a form of « cultural diplomacy. » It recognizes that photographic modernity is not an Western monopoly.

This 57th edition explores what theorists call « post-colonial visuality. » How did a Ghanaian photographer in the 60s appropriate portrait codes to assert a nascent national identity? How does today’s Algerian youth use family archives to fill the silences of official history? By asking these questions, the Rencontres d’Arles moves beyond aesthetics to become a geopolitical forum. Photography is treated as a « counter-archive », a peaceful weapon used to contest reductive narratives and restore visual sovereignty to territories long left in the blind spot of major news agencies. Here, photography becomes a tool for reparation, breathing new life and historical sovereignty into the intimate and the private.Another vital focus is the living world: the « Animal Model » exhibition takes on scientific, poetic, and documentary dimensions. Flora is also honored through artists like Michel Poivert and his Flower Power project, which occupies the Summer Garden with five other artists. This prism of the living world raises major questions regarding the rights of non-humans and the sensitivity of the living. This « archaeological » approach to nature seeks to deconstruct the public’s perception of the boundary between the human and the non-human.µ

IV. Scenography at the Service of the 57th Edition

The densification of the festival is played out not only in the choice of works but in the intelligence of their spatial arrangement. In Arles, the city itself becomes a curatorial material. Exhibiting in the underground Cryptoportiques or the Church of the Frères Prêcheurs imposes physical constraints that transform how images are received. In 2026, the scenography leans toward an « ecology of attention. » Facing digital saturation, the festival proposes paths that force a slowdown: dimmed lighting, immersive yet low-tech installations, and a predominant role for silence.

This scenographic approach responds to a desire to move from the « consumption » of images to a « communion » with the works. One no longer skims an exhibition; one inhabits it. By reusing structures from previous years, Arles does more than practice a circular economy; it creates a physical memory of the sites. Regular visitors recognize the pedestals, partitions, and pathways, creating a reassuring familiarity in a constantly mutating visual world. This material permanence becomes the bedrock upon which the ephemeral nature of photography rests.

Abbaye de la Celle, Arles
Credit : Love Actually (2003) – Movie Poster © Film production company

V. The Rencontres d’Arles: Between Prestige and Paradoxes

The unique economic model of the Rencontres, which relies heavily on self-generated income and co-productions rather than public subsidies, raises questions about the role of culture within local territories.

Arles is currently the stage for a spectacular urban transformation. The patronage of the LUMA Foundation, embodied by Frank Gehry’s tower, has propelled the city into a new economic dimension. This foundation acts as a « starchitect » force: its international reach is a tourist windfall that sustains the city year-round. Conversely, this phenomenon has led to skyrocketing real estate prices and a sense of exclusion for many locals. The festival must navigate the tension between being an elite intellectual event and remaining anchored in its home territory.

The second inevitable question for 2026 is that of AI. Facing the proliferation of synthetic images, the Rencontres has chosen materiality. The festival acts as the « guardian of the real, » prioritizing silver gelatin prints, the grain of paper, and historical evidence. For a photography festival, AI is a civilizational challenge: how can we maintain trust in the image when it can be generated by an algorithm?Finally, the Rencontres are tightening their protocols regarding the festival’s carbon footprint year after year. While the art world is often criticized for its ecological impact (flying artworks, air-conditioning venues), the Arlesian festival is implementing new levers to reduce its impact. The first is circular scenography, reusing almost all supports from one year to the next. The second is the encouragement of « slow tourism, » promoting long stays over express round-trips.

Conclusion: Photography as Political and Social Language

After vividly demonstrating it during the 2025 edition focused on revolt and the visibility of minorities, the Rencontres d’Arles promises for 2026 a form of photography that transcends fine art to reread the world and history. It proves that photography is a way to help us see better, showing us that our vision is always partial and incomplete.

In a century saturated by immediacy, Arles offers a rare luxury: the time for analysis. The 2026 edition is a life-sized lesson in semiology for the public: to look at an image is always, in a way, an act upon the world.